Latest Optimus Performance Marketing Blogs & News
Monday 16th January 2012 • Posted Under Industry Discussion, New Merchants
Here we are just over a week into 2012 and we’ve hit the ground running here at Optimus Performance Marketing, with one new member of staff having joined the company and 3 new clients being integrated – where did that Christmas break go?
So who is the new member of the team?
Justin Crowhurst has joined us down in Plymouth as Publisher Relationships Manager. Justin has been working at Asperity Employment Benefits and has great experience of affiliate marketing and a great knowledge of what publishers require. Justin will be looking after our relationships with publishers and will be increasing the opportunities available to our clients.
Mark Russell MD says “We are delighted that Justin has decided to join us here at Optimus-PM, we had great regard for Justin from dealing with him whilst at Asperity so when I was offered the opportunity to employ Justin I didn’t hesitate. I look forward to him building on our already great relationships with publishers.”
Who are the New Clients?
Further announcements will be made about new clients we are bringing to market, but to give you just “The Works” – the programme has just launched with Webgains and will have the full support of our account management team going forward.
Optimus Performance Marketing is still expanding:-
Look out for an announcement in the next few days about another new member of the team and a new office opening soon.
Mark Russell – Managing Director Says
“I am delighted at the great start made to 2012, building on the positive developments and superb brands we recruited to Optimus Performance Marketing in 2011.
Building on the opening of our London office in 2011 we are really looking forward to another new office coming online in the next few weeks.
We’ve continued to grow our Plymouth team, with new staff joining us last year and I am delighted with how they have settled in adding to the skill base of the company as well as contributing technical solutions that have made things so much easier for the day to day operations of Optimus Performance Marketing.
I am really looking forward to a great 2012.”
Tuesday 01st November 2011 • Posted Under Industry Discussion, News
What a busy month it’s been for Specialist Performance Marketing company Optimus Performance Marketing, as they continue to grow their client portfolio with a series of fantastic new client wins! This news comes as Optimus PM recently announced the opening of their London office, signalling their intent on growing their already well-established presence within the industry.
Adding to their already impressive client portfolio of over 65 clients, Optimus PM are pleased to announce that they are now managing the Affiliate Program for Country Fashions retailer “Joules”, nautical fashion Retailer “Quba”, and Home and Garden merchant “Home and Garden Gifts Online”.
Joules was founded in the British countryside, and they design upbeat colourful clothing for women, men, and children who love the outdoors and live life to the full. The programme is on the Affiliate Window network. They have over 55 stores across the country and you’ll find over 600 stockists across the UK.
Quba & Co started off making sailcloth supplies to iconic for iconic British exploration missions back in the early 1900’s, and have taken the inspiration from their nautical heritage for their latest range of clothing wear, and have applied the same traditional sail-making craftsmanship skills to making clothes, jackets, and other accessories. They launched their affiliate programme in July 2010 on the Linkshare network.
Home and Garden Gifts Online is on the Affiliate Window network, and they have a wide range of merchandise to cater for all your Home, Garden and Gift needs. So whether you are looking for garden furniture, holiday products, log cabins or presents for special occasions do check out their site to find your ideal gift.
Mark Russell, MD, Optimus PM says: “These account wins underline our continued strength in the retail and fashion markets as well as our ability to work with both large and small accounts. As we grow our presence thanks to the recent opening of our London Office, we prepare for a busy 2012 so watch this space for further announcements as we look forward to working with our new clients in this key period and beyond.”
-ENDS-
November 1, 2011
For further information, please contact Mark Russell, Tel: 01752 762122, 07971 199909 or Email: [email protected]
About Optimus Performance Marketing
Optimus Performance Marketing is the new name for Existem Affiliate Management. We have been trading since 2006, meeting the needs of existing and new clients in the area of affiliate marketing. We saw a gap in the UK affiliate marketing arena for a quality management company that could provide honest and timely advice to affiliates and merchants.
This mission and belief remains unchanged. However, after 5 years at the forefront of change in the affiliate sector we recognise the performance model has been embraced by the mainstream. The marketplace is changing and clients are looking for a wider range of performance based solutions to their commercial needs.
Our range of services has expanded to reflect this, however performance, transparency and ROI remains the core of what we do.
Optimus Performance Marketing is pleased to offer clients expertise in the areas of Affiliate Programme Management, Training, Consultancy, Lead Generation, Mobile and Social performance.
Friday 28th October 2011 • Posted Under Industry Discussion, News
Micky Khanna, Sales and Marketing Director of Optimus-PM, was interviewed alongside Climb Digital’s MD Mark Cann on LBC 97.3’s Business Hour on Sunday 23rd October 2011. Presented by Emma Barnett (Digital Media Editor of the Telegraph), the show focussed on the challenge facing businesses in harnessing the opportunities that digital media provides to drive sales and awareness.
Emma, Micky and Mark took questions from 6 callers, covering mobile applications, the use of WordPress as the basis for a commercial website, driving traffic via paid search, Search Engine Optimisation, the use of social media in the commercial world, and the influence and importance of Google in the current digital landscape.
The discussions were lively and wide ranging and can be seen in full detail on the transcript available by clicking here.
Friday 14th October 2011 • Posted Under Industry Discussion, News
Specialist performance marketing company Optimus Performance Marketing expands its UK presence with the opening of a London office. The Quadruple-Award winning Agency, which started in Plymouth over 5 years ago, now have the ability to be closer to networks, affiliates, and merchants, in and around the capital.
The decision was made after growth of over 200% in clients and staff in last year and revenues that continue to grow through some of the hardest economic times. A London base gives easy access to a number of key clients won over the last few years including, Thomas Pink, Snapfish, London Zoo, Slendertone, Crocs and many more.
Optimus-PM (formerly Existem Affiliate Management) will be located to the west of the City close to Marble Arch on the Edgware road, making it easy for them to meet current clients and new prospects as well as developing relationships with key networks and publishers.
Mark Russell, Managing Director of Optimus-PM, says: “Since 2006 Optimus-PM (formerly Existem-AM) have been continually growing clients’ performance marketing campaigns, and providing highly effective affiliate management solutions with results from clients of over 10 times growth in certain cases.”
“Recently we have recruited some well-known brands in the London area which has meant the need to open the office in London, while continuing to support the account management from the Plymouth office. Optimus-PM have been voted Affiliate Management Agency of the year 4 times, and we continue to grow and expand the knowledge base and performance of our clients, with the new office this will enable us to continue to grow existing accounts with more face to face contact and also continue the growth of the business within the UK marketplace.”
Monday 10th October 2011 • Posted Under Events, Industry Discussion, News
Optimus Performance Marketing – the new name for Existem Affiliate Management – are proud to announce that they will be exhibiting at this year’s A4U Expo at the London Hilton Metropole Hotel, 18-19th October 2011.
In addition to exhibiting on stand 17, Managing Director Mark Russell will be on the panel for the “The Partner Enigma” session, alongside fellow thought leaders Caroline Mulvhill from BT and Christian Erhard from the Ebay Partner Network. The session will cover the challenges and questions that arise when launching or re-launching an affiliate programme, and will discuss topics such as network exclusivity/dual network approaches, agency-led white labels, in-house programmes, agency managed solutions, and other bespoke approaches including tracking and account management. Giving the audience useful insights and ideas for reviewing their affiliate strategies.
Mark Russell, MD, says
“The A4U Expo remains one of the key focal points of the industry year and as such it is important for all stakeholders to be present. The A4U Expo provides the formal as well as social platform for this industry conversation to take place. This is we why recommend attendance to the Expo. Optimus Performance Marketing welcomes the opportunity of speaking to anyone with an interest in performance marketing – merchants, publishers or networks alike. If you’re looking to grow your sales from performance marketing then feel free to come along to stand 17 and have a chat!”
Established since 2006, Optimus PM has a proven track record of delivering growth for both new and existing clients, through honesty and transparency, with clients’ ROI at the core focus of everything we do.
Our services of expertise cover the following: Affiliate Programme Management, Training, Consultancy, Lead Generation, Mobile and Social performance.
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