Older Optimus Performance Marketing Blogs & News
Tuesday 02nd November 2010 • Posted Under Industry Discussion
Today Optimus Performance Marketing announced it is now working with Crocs Europe BV, Inc. to co-ordinate the Company’s pan-European affiliate activity as it extends its reach in the affiliate space and online presence across the continent. Additionally, the iconic global footwear brand, which already runs affiliate programs across eight European territories, has integrated its UK activity into the Affiliate Window network to especially leverage the size and scope of its publisher relationships within the United Kingdom.
Jay Custard, Global Director of E-Comm of Crocs, says, “As a global company, the European market is an important territory for us. We are focused on ensuring the brand develops a consistent share across all regions. Optimus Performance Marketing and Affiliate Window both have the experience and relationships that will enable us to grow within the EU.”
Mark Russell, Managing Director of Optimus Performance Marketing, adds: “As a household name, Crocs has incredible brand loyalty. Utilising our extensive publisher relationships, our role is to now ensure that the company is capturing as many sales as possible over the continent, in turn assisting it in its goal to expand market share.”
Rachel Humphreys, Head of Agency at Affiliate Window, comments: “We’re very excited about the launch of Crocs on Affiliate Window. Crocs is an exciting and innovative brand with fun products and a great team of people behind it, who live and love what they do. Affiliate Window and Optimus Performance Marketing will enable Crocs to target content affiliates in all of their new product areas and to nurture the same passion in their affiliate base.”
For more information on the Crocs Affiliate Programmes, see below;
Crocs UK Affiliate Programme Details
Crocs France Affiliate Programme Details
Crocs Germany Affiliate Programme Details
Crocs Italy Affiliate Programme Details
Crocs Netherlands Affiliate Programme Details
Crocs Spain Affiliate Programme Details
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About Optimus Performance Marketing
Launched in 2006, Optimus Performance Marketing was set up to meet the needs of existing and new clients to maximise their Affiliate Marketing activity. Now multi industry award winning, the founding team of Mark Russell and Bruce Clayton saw a gap in the UK Affiliate Marketing arena for a quality management company that could provide honest and timely advice to Affiliates and Advertisers. With over 60 clients, the team have masterminded campaigns for OakFurnitureLand, Austin Reed, Country Casual, Conrad Electronics, Laptops Direct, Extreme Pie, The London Pass, Yellow Moon and Baker Ross. For more information, please visit www.optimus-pm.com
About Digital Window
Digital Window is the holding company for Affiliate Window and buy.at, two of the UK’s leading affiliate marketing networks which comprise over 100,000 registered affiliates and 1,000 merchants, operating across sectors including; consumer goods, fashion, telecoms, gaming, finance and travel. Both platforms were established in 2000 and offer the leading technologies and experience necessary to deliver successful affiliate programmes for both large brands and small niche operators. Digital Window is part of zanox Group, Europe’s largest performance based marketing company.
About Crocs, Inc.
A world leader in innovative casual footwear for men, women and children, Crocs, Inc. (NASDAQ: CROX), offers several distinct shoe collections with more than 250 styles to suit every lifestyle. As lighthearted as they are lightweight, Crocs™ footwear provides profound comfort and support for any occasion and every season. All Crocs™ branded shoes feature Croslite™ material, a proprietary, revolutionary technology that produces soft, non-marking, and odor-resistant shoes that conform to your feet.
Crocs™ products are sold in 125 countries. Every day, millions of Crocs™ shoe lovers around the world enjoy the exceptional form, function, versatility and feel-good qualities of these shoes while at work, school and play. Visit www.crocs.com for additional information.
For further information, please contact:
Mark Russell, Tel: 01752 762122, or Email: [email protected]
Tuesday 05th October 2010 • Posted Under Industry Discussion, News
Optimus Performance Marketing has appointed Runa Reno to join its busy Account Management team.
Fluent in a range of European languages, Runa is originally from Germany and was previously studying Business at Plymouth University.
About Runa
Born and grown up in a small town near Cologne in Germany, I went on a school exchange to Torquay for half a year when I was 16 – and fell in love with England. Hence, when I had finished school I applied to universities in the UK as my dream was to move back here. I was accepted at Plymouth University where I studied Business.
I have worked part-time since I was old enough to work and have been working my way up from little office tasks to more demanding work in an open university in Germany until I left for university. During my summer breaks I worked as a youth leader or as a sales assistant on festivals to fund my studies.
I enjoy studying languages and, in addition to now being fluent in English as well as German, I have learnt French and Spanish and I also want to learn Russian. I love dancing and have been doing ballet and modern dance since I was a child.
Mark Russell, Managing Director of Optimus Performance Marketing, says: “Optimus Performance Marketing has a reputation for committed account management and Runa’s multi-lingual skills will be extremely useful now as we continue to expand our European client roster.”
Thursday 22nd July 2010 • Posted Under Industry Discussion, News
Optimus Performance Marketing was set up in 2006 to meet the needs of existing and new clients to affiliate marketing.
We saw a gap in the UK affiliate marketing arena for a quality management company that could provide honest and timely advice to affiliates and merchants.
During the last few months the team at Optimus Performance Marketing has grown rapidly and below you will find details about all the staff who were here before and also the new recruits.
I have also included all the contact details for each person if you wish to speak to anyone in particular.
Optimus Performance Marketing are also very proud to have won awards for the work we have done over the last 4 years, having won:-
Publisher’s Choice of Agency 2007
A4Uawards Agency of the year 2008
A4Uawards Affiliate Management Agency of the year 2009
A4Uawards Affiliate Management Agency of the year 2010
Mark Russell – Managing Director
About Mark:-
Back in 2006 I saw an opportunity to bring something new to an industry I love, and Optimus Performance Marketing was born. Guiding the company to where it is now has been a long journey, but also a fun one. Hopefully we’ll continue to uphold our reputation – for fun as well as high standards!
Contact Mark:-
Telephone:- 01752 762122
Mobile:- 07971 199909
Email:- [email protected]
MSN:- [email protected]
Bruce Clayton – Director
About Bruce:-
Despite trying to escape the online world a chance meeting with Mark back in 2006 saw me as a founding member of the Optimus Performance Marketing team – I have thoroughly enjoyed my part in getting us this far on the journey and all the grey hair on my head is balanced by working with inspirational clients and colleagues!
Contact Bruce:-
Telephone:- 01752 426264
Mobile:- 07841 628338
Email:- [email protected]
MSN:- [email protected]
Micky Khanna – Sales Director
About Micky:-
A seasoned online marketing professional since 2001, ranging from online recruitment advertising, Pay Per Click, and technology solutions in Affiliate Marketing. Also experienced in the recruitment, management & ongoing development of Sales teams and Account Managers since 2005, progressing towards a leadership position as part of the Senior Management team before joining Optimus Performance Marketing as Sales Director.
Contact Micky:-
Telephone:- 020 7209 8582
Mobile:- 07787 565677
Email:- [email protected]
MSN:- [email protected]
John Marshall – Operations Manager
About John
I fell into affiliate marketing by accident really, after I left school, completed my engineering apprenticeship in my home city of Coventry then took a career change into retail management – for companies like Toys r Us and Debenhams. After that I became an affiliate working with over 1400 programs prior to joining Optimus Performance Marketing.
Contact John:-
Telephone:- 01752 762125
Mobile:- 07713 249335
Email:- [email protected]
MSN:- [email protected]
Hannah Swift – Senior Account Manager
About Hannah:-
I have been in the industry for over 3 years now and have loved every minute. I’m a keen scuba diver, vegetable grower and social media addict. I started out as an affiliate manager for mobiles.co.uk then moved to Plymouth to join the Optimus Performance Marketing team here in September 2008. I haven’t looked back since!
Contact Hannah:-
Telephone:- 01752 762119
Mobile:- 07824 388 196
Email:- [email protected]
MSN:- [email protected]
Martin Hart – Technical Services
About Martin:-
In his 3rd year working for the team, Martin has become part of the supporting pillars here at Optimus Performance Marketing. A mixture of Martins vast knowledge and expertise thrown in with his constant attention to detail and enthusiasm has made having Martin in Optimus Performance Marketing employment the envy of our rivals.
Contact Martin:-
Telephone:- 01752 762126
Email:- [email protected]
MSN:- [email protected]
David Sigley – In House Developer
About David Sigley:-
With previous experience working in the web development sector bringing to the team a wealth of experience in both the Development and Design areas of Web Marketing. David is now enjoying the demanding yet satisfying position he has taken in the Optimus Performance Marketing team.
Contact David Sigley:-
Telephone:- 01752 762126
Email:- [email protected]
MSN:- [email protected]
David King – Account Support Worker
About David King:-
I’m originally from Swindon, and moved to Plymouth in February to join the Optimus Performance Marketing team as an Account Support Worker. I did a diploma in music and enjoy singing and writing songs in my spare time. I’m a keen football fan and love nights out with the team
Contact David King:-
Telephone:- 01752 762126
Email:- [email protected]
MSN:- [email protected]
Tracey Friend – Account Manager
About Tracey Friend:-
I’m a local girl from Tavistock who enjoys salsa dancing and business. I have studied business at degree level and have recently joined Optimus Performance Marketing to continue my business knowledge and experience. I recently joined the team as an account manager and I’m really enjoying it!
Contact Tracey Friend:-
Telephone:- 01752 762125
Email:- [email protected]
MSN:- [email protected]
Stephen Putt – Account Manager
About Stephen Putt:-
Stephen is participating in his third spell at Optimus Performance Marketing, but this time he is taking on the position of account manager. With two years of university experince in computing under his belt, he aims to put his new talents into helping to take the company to the next level.
Contact Stephen Putt:-
Telephone:- 01752 762119
Email:- [email protected]
MSN:- [email protected]
Lorraine Russell – Finance Manager
About Lorraine Russell:-
Lorraine joined Optimus Performance Marketing in April as our Finance Manager after nearly nineteen years service at City College Plymouth as Nursery Deputy Manager. Her role included overseeing the running of the nursery, managing staff and finances whilst maintaining a high standard of care. Since joining Optimus Performance Marketing Lorraine has undertaken the ICB course and once completed will be a certified bookkeeper.
Contact Lorraine Russell:-
Email:- [email protected]
Friday 11th June 2010 • Posted Under Industry Discussion, News
Optimus Performance Marketing has once more been named the industry’s Best Agency in Affiliate Marketing at the annual a4uAwards which recognise the top businesses and individuals working in the Affiliate & Performance Marketing sector.
The UK’s largest Affiliate Management agency has held this particular crown for the past three years, since the Awards were launched, and this year also beat off stiff competition from Full Service and Digital Media Agencies including NEO@Ogilvy, BLM Quantum and the now defunct i-level.
Mark Russell, Managing Director of Optimus Performance Marketing, says: “This is a huge testament to the company’s standing and respect within the industry, bearing in mind the category was broadened this year to also include Full Service and Digital Media Agencies beyond just Affiliate Management businesses. I’m therefore absolutely delighted for the team as it is a fantastic achievement and recognises the exceptional communication and account management skills that we are now known for both with Advertisers and Networks & Agencies.”
Launched in 2006, Optimus Performance Marketing was set up to meet the needs of existing and new clients to maximise their Affiliate Marketing activity. Now multi industry award-winning, the founding team of Mark Russell and Bruce Clayton saw a gap in the UK channel for a quality management company that could provide honest and timely advice to Affiliates and Advertisers. With over 60 clients, the team have masterminded campaigns for OakFurnitureLand, Austin Reed, Country Casual, Conrad Electronics, Laptops Direct, Extreme Pie, The London Pass, Yellow Moon and Baker Ross.
The a4uAwards (www.a4uawards.com) were launched in 2007 as part of the a4uexpo Affiliate Marketing conference event (www.a4uexpo.com ). The following year, the awards got their own spotlight and became a separate annual black tie ceremony held at a prestigious London venue. Now viewed as the ‘oscars’ for this dynamic Online Marketing channel, the a4uAwards recognise the innovation and commitment found within the sector each year.
Thursday 13th May 2010 • Posted Under Industry Discussion
Optimus Performance Marketing is up for the Best Agency in Affiliate Marketing a4uAward once more.
The UK’s largest affiliate management agency has won the Award for the past three years despite stiff competition from other agencies in the sector.
Mark Russell, Managing Director of Optimus Performance Marketing, says: “This is worthy recognition of the team’s hard work and commitment in delivering Affiliate campaigns for both our Advertiser and Affiliate clients. We might have held the trophy for the past three years, but that doesn’t mean we’re resting on our laurels and this year we’re turning our attention to how we can also support Networks and Agencies operating in the sector.”
The annual a4uawards showcase the top talent and commitment within the £4bn Affiliate & Performance Marketing sector. Held at The Grosvenor House Hotel in London on June 9, the black tie event also allows the industry to celebrate another year of innovation and delivery.
For more information regarding attending this year’s a4uawards, go to www.a4uawards.com
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