Older Optimus Performance Marketing Blogs & News
Wednesday 28th April 2010 • Posted Under Industry Discussion, News
Micky Khanna is joining the senior management team at Optimus Performance Marketing as Sales Director to lead its aggressive new business strategy.
Khanna has over nine years of online marketing experience, most recently as Head of Affiliate Sales at buy.at where he and his team brought in almost £6m in new business revenue when the company was fully integrated into AOL’s Platform-A business. His team were also instrumental in winning a number of of the UK’s leading brands such as Talk Talk, Virgin Money, and HBOS, plus the consolidation of accounts including 02 and Orange.
Mark Russell, Managing Director of Optimus Performance Marketing, says: “Micky certainly knows the market and the market knows him. Following Malcolm Cowley’s recent commitment to help us move into our next stage of growth, we’re delighted to have been able to attract yet another similarly connected and experienced Affiliate champion. This is another sharp signal to the market of our intentions as we build and grow our relationships with Advertisers, Networks and Agencies.”
Prior to buy.at, Micky was part of the launch team behind the Daily Mail’s londonjobs.co.uk recruitment site, before joining the UK’s first pay-per-click network, Espotting Media, where he quickly established himself through the ranks and managed strategic accounts for the likes of Ebay, The Search Works, Steak Media, and Group M.
Micky says: “Having known Mark and the team for over three years, and worked with them during my time at buy.at, it’s fair to say that Optimus are not only held in high regard by Affiliates, Merchants and Networks, but are also set to increase their slice of the Affiliate Marketing pie considerably. I’m looking forward to helping take the business to the next level.”
To contact Mark email [email protected]
To contact Micky email [email protected]
April 28, 2010
About Optimus Performance Marketing
Launched in 2006, Optimus Performance Marketing was set up to meet the needs of existing and new clients to maximise their affiliate marketing activity. Now multi industry award winning, the founding team of Mark Russell and Bruce Clayton saw a gap in the UK affiliate marketing arena for a quality management company that could provide honest and timely advice to affiliates and merchants. With over 60 clients, the team have masterminded campaigns for OakFurnitureLand, Austin Reed, Country Casual, Conrad Electronics, Laptops Direct, Extreme Pie, The London Pass, Yellow Moon and Baker Ross.
Tuesday 23rd March 2010 • Posted Under Industry Discussion
Optimus Performance Marketing are pleased to announce that senior account manager Hannah Swift has been nominated by the affiliate community for the Affiliate Manager: In-House or at an Agency award.
This is credit to the hard work and commitment Hannah puts into her job every day, and the great relationships she has with affiliates.
Managing Director Mark Russell says “Thanks for voting for Hannah for the Affiliate Manager award, Hannah is one of the most committed affiliate managers I’ve met and lives affiliate marketing, her knowledge as an account manager is superb as is her relationship with affiliates. Hannah also has extensive knowledge of how to make an affiliate campaign successful, and has a great rapport with all her clients. On behalf of all of us here at Optimus Performance Marketing, I would like to wish Hannah all the best of luck in winning the award and ask that you don’t forget to vote for her.”
To Vote for Hannah click here
Senior Account Manager Hannah Swift says “Wow, what a shock! I never expected to be shortlisted for the second year running! I’m absolutely chuffed to bits, especially as it is voted for by my peers in the industry. To have won last year and to be nominated this year is a real honour, especially to be shortlisted alongside some of the real industry stars”.
This years a4uAwards are being held at the Grosvenor House Hotel on Park Lane in London, the awards will be held on 9th June 2010, if you haven’t done so yet don’t forget to book your table here.
Wednesday 21st October 2009 • Posted Under Industry Discussion
This year the Optimus Performance Marketing crew set off to Expo with a new look and mindset.
Professionalism has been the name of the game for us in the past year, maintaining and growing the client base against an economy that has challenged many of their offline activities and thrown the costs and challenges of affiliate marketing into the spotlight. We came to expo looking to build on these experiences as well as reinforce our industry relationships and once again we came away with the feeling that it had been another great event.
Whilst Bruce and Hannah manned the stand I deliberately used the event to have meetings with key network and publishers as well as new business conversations, taking advantage of the opportunity to have less hurried conversations. The stand itself was an all new look for us, bringing a more polished and coordinated look to the EAM proposition and seemed genuinely well received by all, and didn’t deter too many of our industry friends from taking time out on our nice comfy seats as per usual!
While many of the faces were familiar the conversations were different, everyone from every side of the industry seems to have embraced change and grown stronger, bringing concrete plans and new demands on our clients and ourselves as a company. While this is very welcome extra work it is the most positive illustration of how an industry is taking the affiliate model into the mainstream of the online marketing mix. Similarly it was great to speak to all the new faces and their affiliate models all of whom seem destined to become regular fixtures on the scene.
On a personal level, both myself and the team had a great time at the social events, the last night in particular proving to be a gathering in the old school style.
I would like to thank everyone who visited our stand during expo, i would also like to thank Matt and the team at a4u for organising a great event.
Looking forward to seeing you all next year!
Friday 09th October 2009 • Posted Under Events, Industry Discussion
As you will all know by now Optimus Performance Marketing will be on stand 12 at the a4uexpo next week.
The stand will be manned by Bruce Clayton and Hannah Swift, if you want to pop by and see them we will have some free Highlighters, pens and mugs.
We will also be running a competition to win a 42″ plasma TV, all you need to do is place your business card in our bowl.
I will also be attending expo, however I will not be on the stand all the time, I have tried to keep myself free to speak to people who would like to go grab a coffee and speak about how Optimus-PM could help you.
If you are an affiliate, merchant, or network and would like to speak with me one to one please drop me an email on [email protected], or you can catch me on my mobile at expo next week on 07971 199909.
Please feel free to contact me and ask for a meeting one to one to discuss any requirements you might have for us or any advice you would like.
I look forward to speaking to many of you next week.
All the best.
Mark Russell
Managing Director
Optimus Performance Marketing
Wednesday 30th September 2009 • Posted Under Industry Discussion
a4uexpo is happening for the 3rd time next month, and as someone who has attended the previous 2 as an exhibitor and speaker, I thought I would write some details about what expo is and also how you can save money by attending using our discount code:-
The a4uexpo is a great way for you to learn more about affiliate marketing while getting to meet some of the nicest people in the industry as well as the most influential (happily they are invariably both), there are various conferences you can attend depending on what you are looking for:-
Agenda for day 1
Agenda for day 2
Timetable
Here you will find details about the people who are speaking at this years events:-
Speaker List
You will also find during the exhibition many great companies who have a vast knowledge about affiliate marketing and will be able to help you if you need advice or information about what they provide the affiliate marketing sector:-
Exhibitor List
Floor Plan
As you can see from the exhibitor list above we again have a stand (No.12) we would welcome everyone to come and talk to us about what we can provide to you either as a Merchant, Affiliate, or Network.
As ever around the a4uexpo there are great opportunities to speak to people away from the conference and exhibition, as there are parties on the evening before, and both days of the shows:-
Ignite Party
Breakout Party
After Party
If you haven’t booked your ticket yet for expo we have secured a 10% discount for you on the price. All you need to do is enter EAM10 at the checkout and 10% will be taken of the price of your tickets. You can also save more money if you buy 3 tickets you will get a fourth free, as well as being able to save 10% EAM10 on the 3 you pay for.
If you haven’t booked your hotel yet there are plenty of hotels around the Excel Centre to stay at, more details here
Myself, Bruce and Hannah will be staying at the Novetel and will be arriving mid-afternoon on the 12th and will be there for the Ignite Party.
I look forward to seeing you all at expo.
Mark Russell
Managing Director
Optimus Performance Marketing
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