Older Optimus Performance Marketing Blogs & News
Friday 01st April 2011 • Posted Under News

Tamar Science Park based Optimus Performance Marketing, has been named finalists twice in The Herald Business & Abercrombie Awards 2011.
Optimus have been nominated and named finalists in the categories for the Small Business of the Year and Managing Director Mark Russell as Entrepreneur of the Year. Mark Russell, Managing Director of Optimus Performance Marketing, commented “I’m delighted we have been shortlisted as finalists in two categories. This recognition really inspires myself and the team to keep driving the business forward.”


The Herald Business awards present Plymouth with an opportunity to celebrate and reward the businesses and individuals at the heart of the city’s economy. The winners will be announced at a glitzy award ceremony held on April 14th and hosted by Angela Rippon, until then the Optimus Performance Marketing team will have their fingers crossed!
Tuesday 05th October 2010 • Posted Under Industry Discussion, News
Optimus Performance Marketing has appointed Runa Reno to join its busy Account Management team.
Fluent in a range of European languages, Runa is originally from Germany and was previously studying Business at Plymouth University.
About Runa

Born and grown up in a small town near Cologne in Germany, I went on a school exchange to Torquay for half a year when I was 16 – and fell in love with England. Hence, when I had finished school I applied to universities in the UK as my dream was to move back here. I was accepted at Plymouth University where I studied Business.
I have worked part-time since I was old enough to work and have been working my way up from little office tasks to more demanding work in an open university in Germany until I left for university. During my summer breaks I worked as a youth leader or as a sales assistant on festivals to fund my studies.
I enjoy studying languages and, in addition to now being fluent in English as well as German, I have learnt French and Spanish and I also want to learn Russian. I love dancing and have been doing ballet and modern dance since I was a child.
Mark Russell, Managing Director of Optimus Performance Marketing, says: “Optimus Performance Marketing has a reputation for committed account management and Runa’s multi-lingual skills will be extremely useful now as we continue to expand our European client roster.”
Thursday 22nd July 2010 • Posted Under Industry Discussion, News
Optimus Performance Marketing was set up in 2006 to meet the needs of existing and new clients to affiliate marketing.
We saw a gap in the UK affiliate marketing arena for a quality management company that could provide honest and timely advice to affiliates and merchants.
During the last few months the team at Optimus Performance Marketing has grown rapidly and below you will find details about all the staff who were here before and also the new recruits.
I have also included all the contact details for each person if you wish to speak to anyone in particular.
Optimus Performance Marketing are also very proud to have won awards for the work we have done over the last 4 years, having won:-
Publisher’s Choice of Agency 2007
A4Uawards Agency of the year 2008
A4Uawards Affiliate Management Agency of the year 2009
A4Uawards Affiliate Management Agency of the year 2010
Mark Russell – Managing Director

About Mark:-
Back in 2006 I saw an opportunity to bring something new to an industry I love, and Optimus Performance Marketing was born. Guiding the company to where it is now has been a long journey, but also a fun one. Hopefully we’ll continue to uphold our reputation – for fun as well as high standards!
Contact Mark:-
Telephone:- 01752 762122
Mobile:- 07971 199909
Email:- [email protected]
MSN:- [email protected]
Bruce Clayton – Director

About Bruce:-
Despite trying to escape the online world a chance meeting with Mark back in 2006 saw me as a founding member of the Optimus Performance Marketing team – I have thoroughly enjoyed my part in getting us this far on the journey and all the grey hair on my head is balanced by working with inspirational clients and colleagues!
Contact Bruce:-
Telephone:- 01752 426264
Mobile:- 07841 628338
Email:- [email protected]
MSN:- [email protected]
Micky Khanna – Sales Director

About Micky:-
A seasoned online marketing professional since 2001, ranging from online recruitment advertising, Pay Per Click, and technology solutions in Affiliate Marketing. Also experienced in the recruitment, management & ongoing development of Sales teams and Account Managers since 2005, progressing towards a leadership position as part of the Senior Management team before joining Optimus Performance Marketing as Sales Director.
Contact Micky:-
Telephone:- 020 7209 8582
Mobile:- 07787 565677
Email:- [email protected]
MSN:- [email protected]
John Marshall – Operations Manager

About John
I fell into affiliate marketing by accident really, after I left school, completed my engineering apprenticeship in my home city of Coventry then took a career change into retail management – for companies like Toys r Us and Debenhams. After that I became an affiliate working with over 1400 programs prior to joining Optimus Performance Marketing.
Contact John:-
Telephone:- 01752 762125
Mobile:- 07713 249335
Email:- [email protected]
MSN:- [email protected]
Hannah Swift – Senior Account Manager

About Hannah:-
I have been in the industry for over 3 years now and have loved every minute. I’m a keen scuba diver, vegetable grower and social media addict. I started out as an affiliate manager for mobiles.co.uk then moved to Plymouth to join the Optimus Performance Marketing team here in September 2008. I haven’t looked back since!
Contact Hannah:-
Telephone:- 01752 762119
Mobile:- 07824 388 196
Email:- [email protected]
MSN:- [email protected]
Martin Hart – Technical Services

About Martin:-
In his 3rd year working for the team, Martin has become part of the supporting pillars here at Optimus Performance Marketing. A mixture of Martins vast knowledge and expertise thrown in with his constant attention to detail and enthusiasm has made having Martin in Optimus Performance Marketing employment the envy of our rivals.
Contact Martin:-
Telephone:- 01752 762126
Email:- [email protected]
MSN:- [email protected]
David Sigley – In House Developer

About David Sigley:-
With previous experience working in the web development sector bringing to the team a wealth of experience in both the Development and Design areas of Web Marketing. David is now enjoying the demanding yet satisfying position he has taken in the Optimus Performance Marketing team.
Contact David Sigley:-
Telephone:- 01752 762126
Email:- [email protected]
MSN:- [email protected]
David King – Account Support Worker

About David King:-
I’m originally from Swindon, and moved to Plymouth in February to join the Optimus Performance Marketing team as an Account Support Worker. I did a diploma in music and enjoy singing and writing songs in my spare time. I’m a keen football fan and love nights out with the team
Contact David King:-
Telephone:- 01752 762126
Email:- [email protected]
MSN:- [email protected]
Tracey Friend – Account Manager

About Tracey Friend:-
I’m a local girl from Tavistock who enjoys salsa dancing and business. I have studied business at degree level and have recently joined Optimus Performance Marketing to continue my business knowledge and experience. I recently joined the team as an account manager and I’m really enjoying it!
Contact Tracey Friend:-
Telephone:- 01752 762125
Email:- [email protected]
MSN:- [email protected]
Stephen Putt – Account Manager

About Stephen Putt:-
Stephen is participating in his third spell at Optimus Performance Marketing, but this time he is taking on the position of account manager. With two years of university experince in computing under his belt, he aims to put his new talents into helping to take the company to the next level.
Contact Stephen Putt:-
Telephone:- 01752 762119
Email:- [email protected]
MSN:- [email protected]
Lorraine Russell – Finance Manager

About Lorraine Russell:-
Lorraine joined Optimus Performance Marketing in April as our Finance Manager after nearly nineteen years service at City College Plymouth as Nursery Deputy Manager. Her role included overseeing the running of the nursery, managing staff and finances whilst maintaining a high standard of care. Since joining Optimus Performance Marketing Lorraine has undertaken the ICB course and once completed will be a certified bookkeeper.
Contact Lorraine Russell:-
Email:- [email protected]
Friday 11th June 2010 • Posted Under Industry Discussion, News

Optimus Performance Marketing has once more been named the industry’s Best Agency in Affiliate Marketing at the annual a4uAwards which recognise the top businesses and individuals working in the Affiliate & Performance Marketing sector.
The UK’s largest Affiliate Management agency has held this particular crown for the past three years, since the Awards were launched, and this year also beat off stiff competition from Full Service and Digital Media Agencies including NEO@Ogilvy, BLM Quantum and the now defunct i-level.
Mark Russell, Managing Director of Optimus Performance Marketing, says: “This is a huge testament to the company’s standing and respect within the industry, bearing in mind the category was broadened this year to also include Full Service and Digital Media Agencies beyond just Affiliate Management businesses. I’m therefore absolutely delighted for the team as it is a fantastic achievement and recognises the exceptional communication and account management skills that we are now known for both with Advertisers and Networks & Agencies.”
Launched in 2006, Optimus Performance Marketing was set up to meet the needs of existing and new clients to maximise their Affiliate Marketing activity. Now multi industry award-winning, the founding team of Mark Russell and Bruce Clayton saw a gap in the UK channel for a quality management company that could provide honest and timely advice to Affiliates and Advertisers. With over 60 clients, the team have masterminded campaigns for OakFurnitureLand, Austin Reed, Country Casual, Conrad Electronics, Laptops Direct, Extreme Pie, The London Pass, Yellow Moon and Baker Ross.
The a4uAwards (www.a4uawards.com) were launched in 2007 as part of the a4uexpo Affiliate Marketing conference event (www.a4uexpo.com ). The following year, the awards got their own spotlight and became a separate annual black tie ceremony held at a prestigious London venue. Now viewed as the ‘oscars’ for this dynamic Online Marketing channel, the a4uAwards recognise the innovation and commitment found within the sector each year.
Wednesday 28th April 2010 • Posted Under Industry Discussion, News
Micky Khanna is joining the senior management team at Optimus Performance Marketing as Sales Director to lead its aggressive new business strategy.
Khanna has over nine years of online marketing experience, most recently as Head of Affiliate Sales at buy.at where he and his team brought in almost £6m in new business revenue when the company was fully integrated into AOL’s Platform-A business. His team were also instrumental in winning a number of of the UK’s leading brands such as Talk Talk, Virgin Money, and HBOS, plus the consolidation of accounts including 02 and Orange.
Mark Russell, Managing Director of Optimus Performance Marketing, says: “Micky certainly knows the market and the market knows him. Following Malcolm Cowley’s recent commitment to help us move into our next stage of growth, we’re delighted to have been able to attract yet another similarly connected and experienced Affiliate champion. This is another sharp signal to the market of our intentions as we build and grow our relationships with Advertisers, Networks and Agencies.”
Prior to buy.at, Micky was part of the launch team behind the Daily Mail’s londonjobs.co.uk recruitment site, before joining the UK’s first pay-per-click network, Espotting Media, where he quickly established himself through the ranks and managed strategic accounts for the likes of Ebay, The Search Works, Steak Media, and Group M.
Micky says: “Having known Mark and the team for over three years, and worked with them during my time at buy.at, it’s fair to say that Optimus are not only held in high regard by Affiliates, Merchants and Networks, but are also set to increase their slice of the Affiliate Marketing pie considerably. I’m looking forward to helping take the business to the next level.”

To contact Mark email [email protected]
To contact Micky email [email protected]
April 28, 2010
About Optimus Performance Marketing
Launched in 2006, Optimus Performance Marketing was set up to meet the needs of existing and new clients to maximise their affiliate marketing activity. Now multi industry award winning, the founding team of Mark Russell and Bruce Clayton saw a gap in the UK affiliate marketing arena for a quality management company that could provide honest and timely advice to affiliates and merchants. With over 60 clients, the team have masterminded campaigns for OakFurnitureLand, Austin Reed, Country Casual, Conrad Electronics, Laptops Direct, Extreme Pie, The London Pass, Yellow Moon and Baker Ross.
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