Wednesday 10th March 2010 • Posted Under News
Malcolm Cowley, one of the original founders of buy.at, is joining the Board of Optimus Performance Marketing to help mastermind a significant new growth strategy for the business which will respond to Advertisers’ growing needs for greater control of their Affiliate activity.
A recognisable figure in the Affiliate & Performance industry, Malcolm was part of the team who launched buy.at in 2002 and latterly became its General Manager for Sales in the US after the network was bought out by AOL Advertising in 2008.
Malcolm says: “Optimus Performance Marketing has a very solid foundation and an exceptional reputation in the business. In fact, it is at a very similar stage as buy.at was when we achieved our first round of investment, and I’m therefore looking forward to helping build yet another progressive and focused business for this industry.”
Mark Russell, Managing Director at Optimus Performance Marketing, adds: “Malcolm’s knowledge and experience of our industry are remarkable, and will be extremely useful in assisting us to move the business into its new stage of development. We’re delighted he recognises the commitment and determination of the existing team and wants to come onboard to help us take the opportunity we know is out there.”
March 9, 2010
About Optimus Performance Marketing
Launched in 2006, Optimus Performance Marketing was set up to meet the needs of existing and new clients to maximise their affiliate marketing activity. Now multi industry award winning, the founding team of Mark Russell and Bruce Clayton saw a gap in the UK affiliate marketing arena for a quality management company that could provide honest and timely advice to affiliates and merchants. With over 60 clients, the team have masterminded campaigns for OakFurnitureLand, Austin Reed, Country Casual, Conrad Electronics, Laptops Direct, Extreme Pie, The London Pass, Yellow Moon and Baker Ross.
Thursday 03rd December 2009 • Posted Under News
Mark and Bruce have just been out to the local football team – Plymouth Argyle for those of you who haven’t spent more than a minute with Mark.
Being part of the Plymouth business community we are pleased to sponsor Jamie Mackie as one of the key Argyle players.
We would like to thank the Plymouth Argyle management for a great event , and for making us feel extra welcome to the presentation. It was great to have Jamie and his board members coming to speak to us one to one.
Monday 19th October 2009 • Posted Under News
Optimus Performance Marketing are delighted to welcome John Marshall to the company.
I have asked John to write something about himself:-
“I’ve been asked to write something about myself as a biog….well here goes.
I fell into affiliate marketing by accident really. I left school in 1988 (so you can do the maths) and completed my 4 year engineering apprenticeship in my home city of Coventry (that’s past the Watford gap) and then proceeded to be made redundant.
From then on I took a career change into retail management. For companies like Toys r Us and Debenhams.
Having tired of the abuse most retail staff have to take, I moved again to warehouse management and logistics….and by some strange twist of fate, ended up doing what I said I would never do…..sit in an office!
My previous role at Ei42 saw me manage over 1400 programs, commission claims and our companies participation in the Affiliate Future 2009 Barbados “event”.
So thats work covered…now home life.
I’m engaged to Sharon, who is currently back in Coventry with Daniel (age 13) and the three dogs. The house is for sale as we are all committed to a future down here with Optimus-am and Plymouth. Mark has even offered to have me re-engineered to become a Plymouth Argyle Fan….thanks!
I’m very excited about the future down here, not only because I can nearly see the coast from the office, but because of the opportunity that Optimus-am offers….”
Later this week we will be announcing the programmes that John will be responsible for ongoing and also announcing some new clients that we will be managing.
If you wish to contact John below are his details:-
Email:- [email protected]
MSN:- [email protected]
Forum Handle JohnEAM
Once we announce the accounts that John will be responsible for we will also notify you of his phone numbers as well.
Good luck in your new role John.
Friday 19th June 2009 • Posted Under Industry Discussion, News
Plymouth based Affiliate Management company Optimus Performance Marketing (Optimus Performance Marketing) have retained their prestigious Affiliate Marketing Award (A4U Award ) for the third consecutive year. Scooping the accolade for ‘Affiliate Management Agency of the Year’ at the Park Lane Hilton they firmly established that they are the best in the business. Senior Account Manager Hannah Swift also won the highly sought after ‘Publishers Choice Of Account Manager’ beating many industry figures to the award to make it the double.
Set up in 2006 after spotting a huge gap in the market for effective and affordable affiliate management Optimus Performance Marketing strive to increase their clients exposure in the online world, improve and increase the number of sales driven by online partners and affiliates and maintain a positive brand exposure. Through their honest and open communications with their clients and the affiliate community they have firmly established themselves as leaders in their field and give regular training sessions to leading online brands.
Managing Director Mark Russell said on winning the award “To win this for the third year in a row is a phenomenal success for myself and the team. It proves that all the hard work and effort we put into each and everyone one of our clients campaigns has paid off. To be nominated by industry members just makes it even better! I’m really proud of Hannah too, she has been a real asset to the company and to win one of the nights most sought after awards shows that in the short time she has been in the industry she has shown herself as one of it’s most hard working and approachable figures.”
Optimus Performance Marketing being presented with the award:-
Hannah Swift being presented with the award:-
Thursday 21st May 2009 • Posted Under Industry Discussion, News
A box arrived in the office yesterday to ‘Optimus Performance Marketing’ with no from address. Mark was out of the office and despite my begging he wouldn’t let me open it until he was back in. So the second he walked through the door this evening I made him open it, and look what was inside…
Thanks very much to the Loquax team for the kind gifts! Although I must question why my duck is the only one with it’s mouth open???
Thanks again Jason and Jude!
Mark, Bruce, Hannah and Martin