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Crocs Europe BV Teams With Optimus Performance Marketing And Affiliate Window To Maximise European Affiliate Activity
Today Optimus Performance Marketing announced it is now working with Crocs Europe BV, Inc. to co-ordinate the Company’s pan-European affiliate activity as it extends its reach in the affiliate space and online presence across the continent. Additionally, the iconic global footwear brand, which already runs affiliate programs across eight European territories, has integrated its UK activity into the Affiliate Window network to especially leverage the size and scope of its publisher relationships within the United Kingdom.
Jay Custard, Global Director of E-Comm of Crocs, says, “As a global company, the European market is an important territory for us. We are focused on ensuring the brand develops a consistent share across all regions. Optimus Performance Marketing and Affiliate Window both have the experience and relationships that will enable us to grow within the EU.”
Mark Russell, Managing Director of Optimus Performance Marketing, adds: “As a household name, Crocs has incredible brand loyalty. Utilising our extensive publisher relationships, our role is to now ensure that the company is capturing as many sales as possible over the continent, in turn assisting it in its goal to expand market share.”
Rachel Humphreys, Head of Agency at Affiliate Window, comments: “We’re very excited about the launch of Crocs on Affiliate Window. Crocs is an exciting and innovative brand with fun products and a great team of people behind it, who live and love what they do. Affiliate Window and Optimus Performance Marketing will enable Crocs to target content affiliates in all of their new product areas and to nurture the same passion in their affiliate base.”
For more information on the Crocs Affiliate Programmes, see below;
Crocs UK Affiliate Programme Details
Crocs France Affiliate Programme Details
Crocs Germany Affiliate Programme Details
Crocs Italy Affiliate Programme Details
Crocs Netherlands Affiliate Programme Details
Crocs Spain Affiliate Programme Details
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About Optimus Performance Marketing
Launched in 2006, Optimus Performance Marketing was set up to meet the needs of existing and new clients to maximise their Affiliate Marketing activity. Now multi industry award winning, the founding team of Mark Russell and Bruce Clayton saw a gap in the UK Affiliate Marketing arena for a quality management company that could provide honest and timely advice to Affiliates and Advertisers. With over 60 clients, the team have masterminded campaigns for OakFurnitureLand, Austin Reed, Country Casual, Conrad Electronics, Laptops Direct, Extreme Pie, The London Pass, Yellow Moon and Baker Ross. For more information, please visit www.optimus-pm.com
About Digital Window
Digital Window is the holding company for Affiliate Window and buy.at, two of the UK’s leading affiliate marketing networks which comprise over 100,000 registered affiliates and 1,000 merchants, operating across sectors including; consumer goods, fashion, telecoms, gaming, finance and travel. Both platforms were established in 2000 and offer the leading technologies and experience necessary to deliver successful affiliate programmes for both large brands and small niche operators. Digital Window is part of zanox Group, Europe’s largest performance based marketing company.
About Crocs, Inc.
A world leader in innovative casual footwear for men, women and children, Crocs, Inc. (NASDAQ: CROX), offers several distinct shoe collections with more than 250 styles to suit every lifestyle. As lighthearted as they are lightweight, Crocs™ footwear provides profound comfort and support for any occasion and every season. All Crocs™ branded shoes feature Croslite™ material, a proprietary, revolutionary technology that produces soft, non-marking, and odor-resistant shoes that conform to your feet.
Crocs™ products are sold in 125 countries. Every day, millions of Crocs™ shoe lovers around the world enjoy the exceptional form, function, versatility and feel-good qualities of these shoes while at work, school and play. Visit www.crocs.com for additional information.
For further information, please contact:
Mark Russell, Tel: 01752 762122, or Email: mark@optimus-pm.com
