Micky Khanna of Optimus-PM interviewed on LBC 97.3’s Business Hour
Micky Khanna, Sales and Marketing Director of Optimus-PM, was interviewed alongside Climb Digital’s MD Mark Cann on LBC 97.3’s Business Hour on Sunday 23rd October 2011. Presented by Emma Barnett (Digital Media Editor of the Telegraph), the show focussed on the challenge facing businesses in harnessing the opportunities that digital media provides to drive sales and awareness.
Emma, Micky and Mark took questions from 6 callers, covering mobile applications, the use of WordPress as the basis for a commercial website, driving traffic via paid search, Search Engine Optimisation, the use of social media in the commercial world, and the influence and importance of Google in the current digital landscape.
The discussions were lively and wide ranging and can be seen in full detail on the transcript available by clicking here.
