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Press Release – BUY.AT FOUNDER BUYS INTO EXISTEM AFFILIATE MANAGEMENT
Malcolm Cowley, one of the original founders of buy.at, is joining the Board of Optimus Performance Marketing to help mastermind a significant new growth strategy for the business which will respond to Advertisers’ growing needs for greater control of their Affiliate activity.
A recognisable figure in the Affiliate & Performance industry, Malcolm was part of the team who launched buy.at in 2002 and latterly became its General Manager for Sales in the US after the network was bought out by AOL Advertising in 2008.
Malcolm says: “Optimus Performance Marketing has a very solid foundation and an exceptional reputation in the business. In fact, it is at a very similar stage as buy.at was when we achieved our first round of investment, and I’m therefore looking forward to helping build yet another progressive and focused business for this industry.”
Mark Russell, Managing Director at Optimus Performance Marketing, adds: “Malcolm’s knowledge and experience of our industry are remarkable, and will be extremely useful in assisting us to move the business into its new stage of development. We’re delighted he recognises the commitment and determination of the existing team and wants to come onboard to help us take the opportunity we know is out there.”
March 9, 2010
About Optimus Performance Marketing
Launched in 2006, Optimus Performance Marketing was set up to meet the needs of existing and new clients to maximise their affiliate marketing activity. Now multi industry award winning, the founding team of Mark Russell and Bruce Clayton saw a gap in the UK affiliate marketing arena for a quality management company that could provide honest and timely advice to affiliates and merchants. With over 60 clients, the team have masterminded campaigns for OakFurnitureLand, Austin Reed, Country Casual, Conrad Electronics, Laptops Direct, Extreme Pie, The London Pass, Yellow Moon and Baker Ross.
