Press Release – Optimus Performance Marketing Recuits Another Affiliate Heavy Hitter To Lead Sales Drive

Micky Khanna is joining the senior management team at Optimus Performance Marketing as Sales Director to lead its aggressive new business strategy.

Khanna has over nine years of online marketing experience, most recently as Head of Affiliate Sales at buy.at where he and his team brought in almost £6m in new business revenue when the company was fully integrated into AOL’s Platform-A business. His team were also instrumental in winning a number of of the UK’s leading brands such as Talk Talk, Virgin Money, and HBOS, plus the consolidation of accounts including 02 and Orange.

Mark Russell, Managing Director of Optimus Performance Marketing, says: “Micky certainly knows the market and the market knows him. Following Malcolm Cowley’s recent commitment to help us move into our next stage of growth, we’re delighted to have been able to attract yet another similarly connected and experienced Affiliate champion. This is another sharp signal to the market of our intentions as we build and grow our relationships with Advertisers, Networks and Agencies.”

Prior to buy.at, Micky was part of the launch team behind the Daily Mail’s londonjobs.co.uk recruitment site, before joining the UK’s first pay-per-click network, Espotting Media, where he quickly established himself through the ranks and managed strategic accounts for the likes of Ebay, The Search Works, Steak Media, and Group M.

Micky says: “Having known Mark and the team for over three years, and worked with them during my time at buy.at, it’s fair to say that Optimus are not only held in high regard by Affiliates, Merchants and Networks, but are also set to increase their slice of the Affiliate Marketing pie considerably. I’m looking forward to helping take the business to the next level.”

Micky Khanna

To contact Mark email [email protected]
To contact Micky email [email protected]

April 28, 2010

About Optimus Performance Marketing
Launched in 2006, Optimus Performance Marketing was set up to meet the needs of existing and new clients to maximise their affiliate marketing activity. Now multi industry award winning, the founding team of Mark Russell and Bruce Clayton saw a gap in the UK affiliate marketing arena for a quality management company that could provide honest and timely advice to affiliates and merchants. With over 60 clients, the team have masterminded campaigns for OakFurnitureLand, Austin Reed, Country Casual, Conrad Electronics, Laptops Direct, Extreme Pie, The London Pass, Yellow Moon and Baker Ross.