Tuesday 08th March 2011 • Posted Under Events

A date for your diary – Friday August the 12th 2011. The incredible Optimus Performance Marketing Summer BBQ comes back to Plymouth. Bigger and better than our previous years, we have a few treats in store for you including; great food, music, local beers and ciders and an opportunity to meet the team. With a stunning location overlooking the famous Plymouth Sound, it is a must event for the year. With a fantastic mix of affiliates, networks and agencies attending, it’s a great way to have a few drinks and a dance whilst getting to know more people within our industry.


Tickets cost £15 each (£12.77 plus VAT)
Make sure you get in first and buy your tickets as numbers are limited! To buy your tickets, click below;
More Information
Where to stay – here
How to get here - here
For more information or to discuss sponsorship opportunities, please contact;
Mark Russell
[email protected]
01752 762122
Wednesday 28th April 2010 • Posted Under Industry Discussion, News
Micky Khanna is joining the senior management team at Optimus Performance Marketing as Sales Director to lead its aggressive new business strategy.
Khanna has over nine years of online marketing experience, most recently as Head of Affiliate Sales at buy.at where he and his team brought in almost £6m in new business revenue when the company was fully integrated into AOL’s Platform-A business. His team were also instrumental in winning a number of of the UK’s leading brands such as Talk Talk, Virgin Money, and HBOS, plus the consolidation of accounts including 02 and Orange.
Mark Russell, Managing Director of Optimus Performance Marketing, says: “Micky certainly knows the market and the market knows him. Following Malcolm Cowley’s recent commitment to help us move into our next stage of growth, we’re delighted to have been able to attract yet another similarly connected and experienced Affiliate champion. This is another sharp signal to the market of our intentions as we build and grow our relationships with Advertisers, Networks and Agencies.”
Prior to buy.at, Micky was part of the launch team behind the Daily Mail’s londonjobs.co.uk recruitment site, before joining the UK’s first pay-per-click network, Espotting Media, where he quickly established himself through the ranks and managed strategic accounts for the likes of Ebay, The Search Works, Steak Media, and Group M.
Micky says: “Having known Mark and the team for over three years, and worked with them during my time at buy.at, it’s fair to say that Optimus are not only held in high regard by Affiliates, Merchants and Networks, but are also set to increase their slice of the Affiliate Marketing pie considerably. I’m looking forward to helping take the business to the next level.”

To contact Mark email [email protected]
To contact Micky email [email protected]
April 28, 2010
About Optimus Performance Marketing
Launched in 2006, Optimus Performance Marketing was set up to meet the needs of existing and new clients to maximise their affiliate marketing activity. Now multi industry award winning, the founding team of Mark Russell and Bruce Clayton saw a gap in the UK affiliate marketing arena for a quality management company that could provide honest and timely advice to affiliates and merchants. With over 60 clients, the team have masterminded campaigns for OakFurnitureLand, Austin Reed, Country Casual, Conrad Electronics, Laptops Direct, Extreme Pie, The London Pass, Yellow Moon and Baker Ross.
Wednesday 10th March 2010 • Posted Under News

Malcolm Cowley, one of the original founders of buy.at, is joining the Board of Optimus Performance Marketing to help mastermind a significant new growth strategy for the business which will respond to Advertisers’ growing needs for greater control of their Affiliate activity.
A recognisable figure in the Affiliate & Performance industry, Malcolm was part of the team who launched buy.at in 2002 and latterly became its General Manager for Sales in the US after the network was bought out by AOL Advertising in 2008.
Malcolm says: “Optimus Performance Marketing has a very solid foundation and an exceptional reputation in the business. In fact, it is at a very similar stage as buy.at was when we achieved our first round of investment, and I’m therefore looking forward to helping build yet another progressive and focused business for this industry.”

Mark Russell, Managing Director at Optimus Performance Marketing, adds: “Malcolm’s knowledge and experience of our industry are remarkable, and will be extremely useful in assisting us to move the business into its new stage of development. We’re delighted he recognises the commitment and determination of the existing team and wants to come onboard to help us take the opportunity we know is out there.”

March 9, 2010
About Optimus Performance Marketing
Launched in 2006, Optimus Performance Marketing was set up to meet the needs of existing and new clients to maximise their affiliate marketing activity. Now multi industry award winning, the founding team of Mark Russell and Bruce Clayton saw a gap in the UK affiliate marketing arena for a quality management company that could provide honest and timely advice to affiliates and merchants. With over 60 clients, the team have masterminded campaigns for OakFurnitureLand, Austin Reed, Country Casual, Conrad Electronics, Laptops Direct, Extreme Pie, The London Pass, Yellow Moon and Baker Ross.
Monday 08th February 2010 • Posted Under Events

The Quality Hotel have offered a fantastic deal to anyone wishing to stay in the hotel for the Optimus Performance Marketing Summer BBQ.
£75 per night - Sea Facing Twin or Double (including breakfast)
£95.00 per night – Superior Sea Facing Double (including breakfast)
Please let the booking staff know you are with us to claim this deal
To book your ticket for the event click below;
More Information
Where to stay – here
How to get here - here
For more information or to discuss sponsorship opportunities, please contact;
Hannah Swift
[email protected]
01752762119
Monday 08th February 2010 • Posted Under Events

The Optimus Performance Marketing Summer BBQ is back! On Friday the 20th August 2010 we will be hosting yet another fantastic BBQ with great food, great music, local beers and ciders and a great opportunity to not only meet the team, but also many others from the industry whilst looking out on the incredible views of the Plymouth Sound.
Last year the event was a roaring success with many fantastic reviews, we even managed to raise well over £600 for the RNLI.

Tickets cost £15 each (£12.77 plus VAT)
Make sure you get in first and buy your tickets as numbers are limited! To buy your tickets, click below;
More Information
Where to stay – here
How to get here - here
For more information or to discuss sponsorship opportunities, please contact;
Hannah Swift
[email protected]
01752762119