Latest Optimus Performance Marketing Blogs & News
Friday 11th June 2010 • Posted Under Industry Discussion, News

Optimus Performance Marketing has once more been named the industry’s Best Agency in Affiliate Marketing at the annual a4uAwards which recognise the top businesses and individuals working in the Affiliate & Performance Marketing sector.
The UK’s largest Affiliate Management agency has held this particular crown for the past three years, since the Awards were launched, and this year also beat off stiff competition from Full Service and Digital Media Agencies including NEO@Ogilvy, BLM Quantum and the now defunct i-level.
Mark Russell, Managing Director of Optimus Performance Marketing, says: “This is a huge testament to the company’s standing and respect within the industry, bearing in mind the category was broadened this year to also include Full Service and Digital Media Agencies beyond just Affiliate Management businesses. I’m therefore absolutely delighted for the team as it is a fantastic achievement and recognises the exceptional communication and account management skills that we are now known for both with Advertisers and Networks & Agencies.”
Launched in 2006, Optimus Performance Marketing was set up to meet the needs of existing and new clients to maximise their Affiliate Marketing activity. Now multi industry award-winning, the founding team of Mark Russell and Bruce Clayton saw a gap in the UK channel for a quality management company that could provide honest and timely advice to Affiliates and Advertisers. With over 60 clients, the team have masterminded campaigns for OakFurnitureLand, Austin Reed, Country Casual, Conrad Electronics, Laptops Direct, Extreme Pie, The London Pass, Yellow Moon and Baker Ross.
The a4uAwards (www.a4uawards.com) were launched in 2007 as part of the a4uexpo Affiliate Marketing conference event (www.a4uexpo.com ). The following year, the awards got their own spotlight and became a separate annual black tie ceremony held at a prestigious London venue. Now viewed as the ‘oscars’ for this dynamic Online Marketing channel, the a4uAwards recognise the innovation and commitment found within the sector each year.
Tuesday 01st June 2010 • Posted Under Clients News, Merchant News
Below you will find links to all the pages of World Cup offers and promotions from Optimus Performance Marketing Clients:-
All Up And On World Cup:-

Be Prepared For The World Cup With All Up And On
Read the Latest Blog post about All Up And On
View All Up And On Programme
Baker Ross World Cup:-

Football at Baker Ross
Read the Latest Blog post about Baker Ross
View Baker Ross Programme
Blooming Direct World Cup:-

Alternative World Cup At Blooming Direct
Read the Latest news about Blooming Direct
View Blooming Direct Programme
Chocolate Trading Company World Cup:-

World Cup Chocolates From The Chocolate Trading Company
Read the Latest Blog post about Chocolate Trading Company
View Chocolate Trading Company Programme
Conrad World Cup:-

The World Cup with Conrad
Read the Latest Blog post about Conrad
View Conrad Programme
DirectTV’s World Cup:-

Free TV If England Win The World Cup At Direct TV’s
50 Inch Plus TV’s For The Footy From Direct TVs
Read the Latest Blog post about DirectTV’s
View DirectTV’s Programme
Gadgets.co.uk World Cup:-

Footy Products From Gadgets.co.uk
Read the Latest Blog post about Gadgets.co.uk
View Gadgets.co.uk Programme
Oak Furniture Land World Cup:-

World Cup TV Ideas From Oak Furniture Land
Read the Latest news about Oak Furniture Land
View Oak Furniture Land Programme
Sparkling Direct World Cup:-

Stock Up On Champagne For The World Cup At Sparkling Direct
Read the Latest news about Sparkling Direct
View Sparkling Direct Programme
Strawberry Fool World Cup:-

World Cup BBQ At Strawberry Fool
Read the Latest news about Strawberry Fool
View Strawberry Fool Programme
Swoopo World Cup:-

Cheap World Cup Viewing From Swoopo
Read the Latest news about Swoopo
View Swoopo Programme
Totally Funky World Cup:-

World Cup Fever at Totally Funky
Read the Latest news about Totally Funky
View Totally Funky Programme
Wellgosh World Cup:-

Wellgosh World Cup Clothing
Wellgosh World Cup Trainers
Wellgosh World Cup Footwear Packs
Read the Latest news about Wellgosh
View Wellgosh Programme
Yellow Moon World Cup:-

World Cup Fun At Yellow Moon
Read the Latest Blog post about Yellow Moon
View Yellow Moon Programme
Wednesday 28th April 2010 • Posted Under Industry Discussion, News
Micky Khanna is joining the senior management team at Optimus Performance Marketing as Sales Director to lead its aggressive new business strategy.
Khanna has over nine years of online marketing experience, most recently as Head of Affiliate Sales at buy.at where he and his team brought in almost £6m in new business revenue when the company was fully integrated into AOL’s Platform-A business. His team were also instrumental in winning a number of of the UK’s leading brands such as Talk Talk, Virgin Money, and HBOS, plus the consolidation of accounts including 02 and Orange.
Mark Russell, Managing Director of Optimus Performance Marketing, says: “Micky certainly knows the market and the market knows him. Following Malcolm Cowley’s recent commitment to help us move into our next stage of growth, we’re delighted to have been able to attract yet another similarly connected and experienced Affiliate champion. This is another sharp signal to the market of our intentions as we build and grow our relationships with Advertisers, Networks and Agencies.”
Prior to buy.at, Micky was part of the launch team behind the Daily Mail’s londonjobs.co.uk recruitment site, before joining the UK’s first pay-per-click network, Espotting Media, where he quickly established himself through the ranks and managed strategic accounts for the likes of Ebay, The Search Works, Steak Media, and Group M.
Micky says: “Having known Mark and the team for over three years, and worked with them during my time at buy.at, it’s fair to say that Optimus are not only held in high regard by Affiliates, Merchants and Networks, but are also set to increase their slice of the Affiliate Marketing pie considerably. I’m looking forward to helping take the business to the next level.”

To contact Mark email [email protected]
To contact Micky email [email protected]
April 28, 2010
About Optimus Performance Marketing
Launched in 2006, Optimus Performance Marketing was set up to meet the needs of existing and new clients to maximise their affiliate marketing activity. Now multi industry award winning, the founding team of Mark Russell and Bruce Clayton saw a gap in the UK affiliate marketing arena for a quality management company that could provide honest and timely advice to affiliates and merchants. With over 60 clients, the team have masterminded campaigns for OakFurnitureLand, Austin Reed, Country Casual, Conrad Electronics, Laptops Direct, Extreme Pie, The London Pass, Yellow Moon and Baker Ross.
Tuesday 23rd March 2010 • Posted Under Industry Discussion
Optimus Performance Marketing are pleased to announce that senior account manager Hannah Swift has been nominated by the affiliate community for the Affiliate Manager: In-House or at an Agency award.
This is credit to the hard work and commitment Hannah puts into her job every day, and the great relationships she has with affiliates.
Managing Director Mark Russell says “Thanks for voting for Hannah for the Affiliate Manager award, Hannah is one of the most committed affiliate managers I’ve met and lives affiliate marketing, her knowledge as an account manager is superb as is her relationship with affiliates. Hannah also has extensive knowledge of how to make an affiliate campaign successful, and has a great rapport with all her clients. On behalf of all of us here at Optimus Performance Marketing, I would like to wish Hannah all the best of luck in winning the award and ask that you don’t forget to vote for her.”
To Vote for Hannah click here
Senior Account Manager Hannah Swift says “Wow, what a shock! I never expected to be shortlisted for the second year running! I’m absolutely chuffed to bits, especially as it is voted for by my peers in the industry. To have won last year and to be nominated this year is a real honour, especially to be shortlisted alongside some of the real industry stars”.

This years a4uAwards are being held at the Grosvenor House Hotel on Park Lane in London, the awards will be held on 9th June 2010, if you haven’t done so yet don’t forget to book your table here.
Wednesday 10th March 2010 • Posted Under News

Malcolm Cowley, one of the original founders of buy.at, is joining the Board of Optimus Performance Marketing to help mastermind a significant new growth strategy for the business which will respond to Advertisers’ growing needs for greater control of their Affiliate activity.
A recognisable figure in the Affiliate & Performance industry, Malcolm was part of the team who launched buy.at in 2002 and latterly became its General Manager for Sales in the US after the network was bought out by AOL Advertising in 2008.
Malcolm says: “Optimus Performance Marketing has a very solid foundation and an exceptional reputation in the business. In fact, it is at a very similar stage as buy.at was when we achieved our first round of investment, and I’m therefore looking forward to helping build yet another progressive and focused business for this industry.”

Mark Russell, Managing Director at Optimus Performance Marketing, adds: “Malcolm’s knowledge and experience of our industry are remarkable, and will be extremely useful in assisting us to move the business into its new stage of development. We’re delighted he recognises the commitment and determination of the existing team and wants to come onboard to help us take the opportunity we know is out there.”

March 9, 2010
About Optimus Performance Marketing
Launched in 2006, Optimus Performance Marketing was set up to meet the needs of existing and new clients to maximise their affiliate marketing activity. Now multi industry award winning, the founding team of Mark Russell and Bruce Clayton saw a gap in the UK affiliate marketing arena for a quality management company that could provide honest and timely advice to affiliates and merchants. With over 60 clients, the team have masterminded campaigns for OakFurnitureLand, Austin Reed, Country Casual, Conrad Electronics, Laptops Direct, Extreme Pie, The London Pass, Yellow Moon and Baker Ross.
- 1
- 2
- ☞