Wednesday 21st October 2009 • Posted Under Industry Discussion
This year the Optimus Performance Marketing crew set off to Expo with a new look and mindset.
Professionalism has been the name of the game for us in the past year, maintaining and growing the client base against an economy that has challenged many of their offline activities and thrown the costs and challenges of affiliate marketing into the spotlight. We came to expo looking to build on these experiences as well as reinforce our industry relationships and once again we came away with the feeling that it had been another great event.
Whilst Bruce and Hannah manned the stand I deliberately used the event to have meetings with key network and publishers as well as new business conversations, taking advantage of the opportunity to have less hurried conversations. The stand itself was an all new look for us, bringing a more polished and coordinated look to the EAM proposition and seemed genuinely well received by all, and didn’t deter too many of our industry friends from taking time out on our nice comfy seats as per usual!
While many of the faces were familiar the conversations were different, everyone from every side of the industry seems to have embraced change and grown stronger, bringing concrete plans and new demands on our clients and ourselves as a company. While this is very welcome extra work it is the most positive illustration of how an industry is taking the affiliate model into the mainstream of the online marketing mix. Similarly it was great to speak to all the new faces and their affiliate models all of whom seem destined to become regular fixtures on the scene.
On a personal level, both myself and the team had a great time at the social events, the last night in particular proving to be a gathering in the old school style.
I would like to thank everyone who visited our stand during expo, i would also like to thank Matt and the team at a4u for organising a great event.
Looking forward to seeing you all next year!
Friday 09th October 2009 • Posted Under Events, Industry Discussion
As you will all know by now Optimus Performance Marketing will be on stand 12 at the a4uexpo next week.
The stand will be manned by Bruce Clayton and Hannah Swift, if you want to pop by and see them we will have some free Highlighters, pens and mugs.
We will also be running a competition to win a 42″ plasma TV, all you need to do is place your business card in our bowl.
I will also be attending expo, however I will not be on the stand all the time, I have tried to keep myself free to speak to people who would like to go grab a coffee and speak about how Optimus-PM could help you.
If you are an affiliate, merchant, or network and would like to speak with me one to one please drop me an email on [email protected], or you can catch me on my mobile at expo next week on 07971 199909.
Please feel free to contact me and ask for a meeting one to one to discuss any requirements you might have for us or any advice you would like.
I look forward to speaking to many of you next week.
All the best.
Mark Russell
Managing Director
Optimus Performance Marketing
Wednesday 30th September 2009 • Posted Under Industry Discussion
a4uexpo is happening for the 3rd time next month, and as someone who has attended the previous 2 as an exhibitor and speaker, I thought I would write some details about what expo is and also how you can save money by attending using our discount code:-
The a4uexpo is a great way for you to learn more about affiliate marketing while getting to meet some of the nicest people in the industry as well as the most influential (happily they are invariably both), there are various conferences you can attend depending on what you are looking for:-
Agenda for day 1
Agenda for day 2
Timetable
Here you will find details about the people who are speaking at this years events:-
Speaker List
You will also find during the exhibition many great companies who have a vast knowledge about affiliate marketing and will be able to help you if you need advice or information about what they provide the affiliate marketing sector:-
Exhibitor List
Floor Plan
As you can see from the exhibitor list above we again have a stand (No.12) we would welcome everyone to come and talk to us about what we can provide to you either as a Merchant, Affiliate, or Network.
As ever around the a4uexpo there are great opportunities to speak to people away from the conference and exhibition, as there are parties on the evening before, and both days of the shows:-
Ignite Party
Breakout Party
After Party
If you haven’t booked your ticket yet for expo we have secured a 10% discount for you on the price. All you need to do is enter EAM10 at the checkout and 10% will be taken of the price of your tickets. You can also save more money if you buy 3 tickets you will get a fourth free, as well as being able to save 10% EAM10 on the 3 you pay for.
If you haven’t booked your hotel yet there are plenty of hotels around the Excel Centre to stay at, more details here
Myself, Bruce and Hannah will be staying at the Novetel and will be arriving mid-afternoon on the 12th and will be there for the Ignite Party.
I look forward to seeing you all at expo.
Mark Russell
Managing Director
Optimus Performance Marketing