Affiliate marketing is a reliable sales driver

The benefits of affiliate marketing are quite straightforward, affiliates websites drive traffic to your online store and generate sales from their audience. From the affiliate perspective, if they drive quality traffic to your site that converts from clicks to sales, then they have the potential to earn the commission you pay on sales. Affiliates spend their time, resources and budget in driving traffic to your website and they ONLY get rewarded if they deliver the required action. This provides a cost-effective channel to a brand’s wider marketing strategy. Only genuine sales that adhere to the programme’s terms and conditions are validated by the brand, and having detailed reporting on each individual sale, ensures that costs are only incurred for incremental sales to your current strategy. The affiliate channel offers such a comprehensive level of tracking, that you are able to review the return on investment from the programme at a granular level.

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