To drive new customer acquisition.
To deliver revenue growth.
The approach for Crew Clothing has been both strategic and pragmatic. As a client, they have seen impressive growth in the online space, and the affiliate programme is an efficient way of displaying relevant offers to potential customers.
As a result, Optimus have worked closely with Crew Clothing to devise and deploy a full promotional plan. This has been flexibly applied during the ongoing management of the programme and is based on results to ensure that customers are being served the most attractive and enticing offers. This ongoing monitoring ensures that the best ROI is delivered throughout the programme.
Additionally, Optimus has ensured affiliates work with Crew Clothing to book activity well in advance – allowing them to secure the strongest promotional opportunities, tailored to the needs of the Crew Clothing brand whilst complimenting their seasonal marketing activity.
Crew Clothing Results
The programme saw strong year on year revenue growth driven by increased traffic. As a result, the affiliate channel is now a significant contributor to the overall revenue, making affiliates the strongest converting online marketing channel for Crew Clothing.
This demonstrates the brilliant relationships that Optimus has with its affiliates, and willingness to rise to challenges and drive a clients brand forward.
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