We are thrilled to be joining the discussions at this year’s PI LIVE conference in London. Our very own Slavina Velinova is taking part in the SME-focused panel to share insights and talk about how businesses can use performance marketing channels and tactics to acquire new customers and increase lifetime value. Find out more about this session here.

While affiliate marketing tends to be associated with voucher code and cashback sites, there is a lot more on offer for brands who are willing to engage. Slavina will bring real Optimus examples of how SME’s have embraced affiliate, chat about the growing pains and experiences of content and technology partners and share tips how brands can drive scale for their business through the channel.

Here’s a bit more about our speaker:

Slavina is an experienced account director currently working across wide range of clients and sectors including travel, lifestyle, education, parenting and B2B.

She gained her strong background in customer acquisition and performance marketing at international businesses in both client and agency side which gives her a unique perspective on the affiliate process and how it connects to the other marketing channels. Her expert knowledge of marketing analytics and consumer behaviour combined with an utmost regard for actionable insights and practical solutions are key in Optimus’ endeavour to help online business grow through affiliate marketing.

Join the session at 14.50 on the Marin Dome Stage on day two.