Founded in 2006 Optimus Performance Marketing have provided expert affiliate management services, driving affiliate revenues for our clients via a range of account management solutions
We believe that Optimus is a unique affiliate management agency, having successfully maintained both growth and reputation into our 14th year of trading. Our success comes down to the belief that affiliate management can be both cost-effective as well as class-leading. While the goal is simple, the execution has required a continual focus on delivery that has shaped every aspect of what we do from our company culture to the strategies we deliver for clients.
Our client SLA has been developed over time to ensure our clients know what to expect and what we have to deliver. We train our staff by working in a collaborative environment, which ensures that they are fully supported as well as developing their key skills to progress. The performance marketing sector continually evolves which means we have to continually grow our knowledge and improve our processes and delivery. This means we have invested in new marketing technologies to deliver greater value and service levels to our clients.
Whilst our focus is our client base often at the expense of industry profile, we have received multiple awards and commendations while maintaining high client retention rates, profitability and growth. This has been achieved whilst having competition from above and below.
As mentioned, as an affiliate management agency, we have provided global account management to clients in many EU territories, US, CA and APAC markets, a service that has been driven by our great team based in the UK.
Julia brings with her many years of agency experience in digital performance media leading partner marketing practices across North America and is excited about the opportunity of taking Optimus into the US and CA markets.
In order to facilitate the new initiative, Mark Russell will take up the role of Global CEO for business working with Julia to oversee US and CA growth. Mark will also work with Co-founder Bruce Clayton who will take on the role of Director of EMEA working with Andy Notman, Operations Director on the growth and maintenance of the UK and EU business.
Julia says “I’m thrilled to be joining Optimus and working with Mark and team to expand the practice into the North American market. With all of Optimus’ success over the past 14 years, it’s an exciting opportunity to collaborate with a high achieving, strong and successful team well versed in this area of expertise.”
Mark Russell says “It is great to see the team continue to expand. Moving the business into the US and CA markets with Julia joining the team is a massive step for the business and we look forward to building many partnerships in the North American market. Julia has a great agency pedigree and I am looking forward to working with her to grow the North American business.”