Optimus Performance Marketing (Optimus) is delighted to announce that PersonalNOVEL has appointed them as their long term digital marketing partner. The digital marketing project will initially focus on Pay Per click (PPC) and Search Engine Optimisation (SEO) services.
Offering that personal touch, PersonalNOVEL in an online company that provides personalised books and gifts that feature friends, family members, or colleagues. The company has a range of authors dedicated and experienced in writing inspirational gifts tailored to their client’s requirements.
Optimus was appointed by PersonalNOVEL to provide PPC and SEO services. This activity is targeted to drive traffic, brand awareness and maximising the online sales potential of PersonalNOVEL.
Mark Russell, Chief Executive Officer at Optimus said: “Personalisation is a huge consumer trend in the UK, especially in the gifting market. PersonalNOVEL are bang on this trend and we are delighted to be part of the team tasked to grow this unique brand.”
Author: Alem Al-Khamiri
The head of SEO, PPC and digital content at Optimus-PM, Alem is Google AdWords certified and has years of digital marketing & website management experience.