As part of the Jim Pattinson Group, the company has grown from 12 attractions in 4 countries to over 95 attractions in 10 countries in the past 25 years. Ripley’s Entertainment Inc. owns, operates and franchises over a dozen varieties of exciting attractions. The attractions include the Ripley’s Marvelous Mirror Maze, Ripley’s Haunted Adventure, Ripley’s Believe it or Not! and many more.
The story began with the iconic Robert L. Ripley, both a collector and adventurer, who travelled to 201 countries in 35 years collecting unusual and bizarre artefacts and stories. From age-old photographs to carefully preserved items which were placed in the world’s first Ripley’s Believe it or Not! museum in St. Augustine, Florida, soon after Ripley’s death in 1949. There are now over 32 museums in 10 different countries. Ripley’s legacy happily lives on with over 12 million visitors a year worldwide wanting to experience the unusual wonders Ripley’s attractions hold.
Optimus will be taking over the management of Ripley’s affiliate marketing programme, with the objective of driving consumer awareness and generating further online sales of their attraction tickets and building on the brand’s success to date.
Micky Khanna, Commercial Director at Optimus added: “We are delighted to welcome Ripley’s to our agency. Having experienced the Ripley’s Believe it or Not! museum in London, we relish the opportunity to help grow the Ripley’s legacy through the affiliate channel. We really have started the New year as we intend to go on!”
Author: Alem Al-Khamiri
The head of SEO, PPC and digital content at Optimus-PM, Alem is Google AdWords certified and has years of digital marketing & website management experience.