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The Dublin Mint Office have appointed Optimus Performance Marketing (Optimus) to launch a new affiliate programme for their limited edition Pádraig Pearse to mark the 100th anniversary of the Easter Rising.

This year marks the 100th anniversary of the 1916 Easter Rising. The Easter Rising, also known as the Easter Rebellion, ended British rule in Ireland establishing the independent Irish Republic. Irish volunteer, Pádraig Pearse, led the Irish Volunteers and was the voice of the rebellion. The Dublin Mint Office have chosen to celebrate this momentous occasion through the launch of a limited edition Pádraig Pearse 100th Anniversary Commemorative Medal.

Optimus launched the affiliate programme on Affiliate Window with the objectives to drive awareness and sales of the limited edition commemorative medal ahead of the Easter period which will be celebrated by Great Britain this week.

Micky Khanna, Commercial Director at Optimus commented: “Easter Rising is a prominent piece of British and Irish history and we are delighted to manage the full launch of the Pádraig Pearse affiliate program.” Micky went on to say, ”We are looking forward to seeing the results that affiliate marketing can deliver for this programme!”

Please follow this link to find out more information about the Pádraig Pearse affiliate programme.

Working alongside the brand is Geordie White. If you have any queries, please contact him at or call him on 01752 761084.

Author: Alem Al-Khamiri

The head of SEO, PPC and digital content at Optimus-PM, Alem is Google AdWords certified and has years of digital marketing & website management experience.

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