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Established by Jo Lackenby in 2004, Jolaby is an award-winning luxury fashion brand based in Yorkshire. A designer by trade, Jo initially started out hand-crafting leather accessories for her customers and quickly became renowned for the unique luxury handbags she produced. The Jolaby brand rapidly built up a strong customer base of loyal patrons, who worked alongside the brand to help create a range of products that would appeal to each individual client’s tastes and sensibilities.

13 years on, Jolaby continue to follow this tried-and-tested approach when designing their latest collections. This has contributed greatly to their becoming a leading boutique brand of women’s clothing. From special occasion dresses and statement coats to free-flowing tunics and drape-back tops, Jolaby has spent over a decade building a reputation upon their innovative approach and fashionable designs.

Jolaby has enjoyed immense success with their expansion on the high street and is hoping to replicate that same success online. To this end, Jolaby has partnered with Optimus Performance Marketing, an award-winning full-service digital marketing agency based in Plymouth, Devon. Paying particular attention to SEO, PPC and high-quality content creation, Jolaby and Optimus-PM shall work together to ensure the brand’s continued growth across numerous online channels.    

Alem Al-Khamiri, Head Of SEO & Digital Content at Optimus-PM, Commented “With 68% of internet users in the UK ordering their shoes and clothes online, now is a really exciting time to be active in the digital fashion industry. We have already identified numerous opportunities that could work well for the Jolaby brand, and are eager to get to work optimising their e-commerce platform in order to generate greater brand awareness, attract more site visitors, and increase online conversions.

Visit the Jolaby website and browse their SS17 collection to discover which trends are going to be popular this Summer.

Optimus-PM offer a wide range of digital services in addition to SEO, content creation, and PPC. These services include affiliate marketing, web design, social media management, website development, 360 video & photography, virtual reality tours, and more.

For further information about the services we offer and how they may benefit your business, feel free to contact by phone on +44 (0)1752 – 775 – 751, or via email at

Author: Ellie Inman

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