Optimus Performance Marketing are delighted to launch the Amsterdam Pass and Paris Explorer Pass affiliate programmes this month; the 13th and 14th Passes that we are now managing for the group.

We have been the affiliate management agency of choice for the Leisure Pass Group since 2011, and in the seven years we have managed these accounts we have grown the affiliate portfolio with LPG from just a handful of passes.  You can find more information about both new passes below.

The Amsterdam Pass

The Amsterdam Pass is an all-inclusive sightseeing card, that grants pass holders free entry to the top Amsterdam attractions. There are 4 durations to choose from (1, 2, 3 and 5 days) and pass holders can enter as many of the tourist attractions included on the pass that they wish to, without paying. The key benefits of The Amsterdam Pass are:

  • Free entry to 35+ attractions
  • Fast track entry to popular attractions
  • Free hop on hop off bus tour
  • Free 120+ page guidebook
  • Money back guarantee
  • 12 additional exclusive offers

The Amsterdam Pass is designed to save money and time and delight its users! The Amsterdam Pass affiliate programme is designed to help publishers promote the pass and earn fair commission in return. The key benefits are:

  • Commission up to 10%
    – Content publishers – full price orders (10%) and discounted orders (4%)
    – Voucher code and cashback publishers – full price orders (3%) and discounted orders (2%)
  • Regular website sales
  • CPA increases, tenancy budget and campaign optimisation support available
  • Website optimised for high conversion rate
  • High average basket value due to the nature of the product
  • 30 day cookie period
  • Full range of text links + banners, designed to convert
  • A dedicated affiliate management team

The Paris Explorer Pass

The Paris Explorer Pass is a customisable attraction card which allows customers to pick which 3, 5 or 7 of the top 19 Paris attractions will be included in the their Explorer Pass. The card is valid for 30 days from first use. The List of attractions includes:

  • Eiffel Tower
  • Aquarium de Paris – Cinéaqua
  • Siene River Boat Cruise with Bateaux Parisiens
  • Big Bus Paris
  • Espace Dali – The Exhibition
  • Fragonard Perfume Museum Tour
  • Les Caves du Louvre Fine Wine Tasting
  • Les Etoiles du Rex – Backstage multimedia tour of the Grand Rex Theatre
  • Maison Caillebotte Tour – the stunning mansion owned by the painter Gustave Caillebotte and his brother Martial
  • Montmartre Tour
  • Musée Grévin – The Wax Museum
  • Opera Garnier
  • Paris Story – A new film screening about the history of Paris
  • Petit Train de Montmartre – A 40-minute guided tour to explore the picturesque village of Picasso and Van Gogh, from the Moulin Rouge to the Sacré-Coeur
  • Set in Paris Tour
  • Stade de France – The national stadium of France
  • The Gourmet Chocolate Museum Choco-Story
  • Tour Montparnasse
  • “O Chateau Bar/Restaurant (French Menu – bottle of wine, charcuterie & cheese)”

The Paris Explorer Pass is a flexible alternative to the popular all-inclusive Paris Pass. It is aimed at customers who will appreciate the advantage of using the pass over 30 days and not being tied into consecutive day’s usage rules. It is also perfect for users who may find The Paris Pass a little overwhelming with the large amount of attractions included. Similarly to the London Explorer Pass, it’s well-suited for the domestic market whether it’s families introducing their young children to the beauty of Paris or locals inviting their international friends over and looking for a budget friendly way to enjoy the capital.

The key benefits of the Paris Explorer Pass are:

  • Free entry to 3, 5 or 7 of the top 19 Paris attractions
  • Free hop on hop off bus tour
  • Greater flexibility to use over 30 days
  • Completely tailored to the customer
  • Mobile ticket and digital map guide
  • Available discounts for children aged 3-15

The Paris Explorer Pass affiliate programme allows you to promote The Paris Explorer Pass to your visitors, and earn a commission in return. The key benefits are:

  • Commission up to 12%
    – Content publishers – full price orders (12%) and discounted orders (4%)
    – Voucher code and cashback publishers – full price orders (3%) and discounted orders (2%)
  • Savings of up to 40%, monthly discount code and attractive website offers available
  • CPA increases and campaign optimisation support available
  • High conversion rate
  • High average basket value due to the nature of the product
  • 30 day cookie period
  • Full range of text links + banners, designed to convert
  • A dedicated affiliate management team

To join either of these programmes please contact Slavina Velinova – slavina.velinova@optimus-pm.com.

Author: Ellie Inman

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