Optimus Performance Marketing (Optimus) have been officially announced as the affiliate marketing agency of choice for London-based womenswear brand, Blue Vanilla. Starting with immediate effect, Optimus will take over full management of the Blue Vanilla affiliate marketing programme.
Delivering fast fashion and high-quality clothing at affordable prices is what underpins the Blue Vanilla brand and their growing success. With a team of designers always on the lookout for new trends, Blue Vanilla provides a fashionable yet affordable choice for their customers. They now ship to over 150 different countries as well as being available through some of the most renowned multi-vendor retailers.
Blue Vanilla chose Optimus due to their unrivalled expertise within affiliate marketing – especially within fashion – and will be tapping into this understanding and insight to deliver growth for the Blue Vanilla programme. The key drivers behind the campaign will be to increase reach through new affiliate recruitment, increase engagement through effective marketing communications, grow brand awareness and ultimately – drive revenue.
Micky Khanna, Commercial Director at Optimus said: “We are delighted to welcome Blue Vanilla as a client. Given the ever-changing landscape of the affiliate industry, it is vital that they receive experienced management to really maximise on the opportunity the fashion industry presents online. Through our experience of managing a wide range of fashion brands over the last 10 years, we are looking forward to seeing what results this partnership delivers!”
If you are interested in launching your own affiliate programme or would like to find out how affiliate marketing may be able to help your business. please contact the Optimus Affiliate Team at firstname.lastname@example.org.
Author: Alem Al-Khamiri
The head of SEO, PPC and digital content at Optimus-PM, Alem is Google AdWords certified and has years of digital marketing & website management experience.