Last week, PerformanceIN launched their list of top performance marketers in 2018, and we were incredibly proud to see Optimus Performance Marketing CEO Mark Russell take a spot on the list again this year.
With over 15 years experience in the affiliate industry, 12 of which have been heading up the multi-awarding winning affiliate agency Optimus Performance Marketing. Mark is not only a well known face in the industry, but a well respected expert – driving true growth for clients and affiliates alike.
Optimus PM drove a staggering £95m in affiliate sales for their clients last year, an increase of 46% YOY. This is a phenomenal achievement for the OPM team, and is testament to the “can do” culture and working environment that the Optimus structure creates. Mark’s personal involvement in the training of the account management team, and all client facing staff working alongside the directors to ensure that valuable affiliate and marketing experience is both available and shared with the whole team. This has produced an exceptional team with many awarding winning members of staff.
Optimus PM’s enviable client retention figures are truly indicative of the strong reputation Mark has built in the performance marketing industry. 38% of clients have been with Optimus for over 5 years (58% over 3 years), with the longest client relationship being a staggering 11 years and counting.
Read the rest of the PerformanceIn Top 50 Industry Players in 2018 list and other industry news here.