MORI retail luxury baby essentials made using the finest, natural materials. The word ‘MORI’ is Japanese in origin meaning forest and is a nod to the purity of nature and the fabrics MORI use. The items are designed to help smooth the early stages of parenthood and make gifting easy for friends/ family. MORI products are thermo-regulating and durable enough to survive many washes whilst remaining beautifully soft against a baby’s sensitive skin.

Work with MORI has already started with a combination of Search Engine Optimisation (SEO) and general website maintenance services. The first task for the team at Optimus was to integrate the ‘Stories’ blog section, which was previously, separate from the main site. Furthermore, Optimus has launched MORI’s first affiliate marketing campaign, which, is aimed at driving online sales and building brand awareness.

Micky Khanna, Commercial Director at Optimus commented: “We are delighted to welcome MORI as a client. The MORI brand is modern and very fitting with several online trends we are seeing including growing demand for hypo-allergenic and bamboo baby items as well as subscription services. Given the experience we have in this sector we are looking forward to applying our insight and being a huge part of the MORI growth story.”

To learn more about the digital marketing services we offer at Optimus Performance Marketing, go to our website, contact, or call us on 01752 775751.

To read more about MORI’s affiliate programme, please follow this link.

Working alongside the brand is Abigail Weaving. If you have any queries regarding the affiliate programme, please contact her at or call her on 01752 727850.

Author: Alem Al-Khamiri

The head of SEO, PPC and digital content at Optimus-PM, Alem is Google AdWords certified and has years of digital marketing & website management experience.

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