Award-winning hotel operator, AX Hotels, recently appointed Optimus to take over the management of 6 new affiliate programmes with immediate effect.
AX Hotels is a chain made up of five hotels of various styles, which occupy the heart of Malta. As a business they have won several awards; from Trip Advisors Travelers’ choice 2016, The 2015 Hall of Fame, as well as several Trip Advisor Certificate of Excellence Awards.
The hotel brand recently appointed Optimus to take over the management of their affiliate marketing programmes with immediate effect. The programmes have been moved over to Affiliate Window and the initial strategy is to maximise on the Summer holiday traffic.
AX Hotels cater to everything from weddings to family vacations. In this category, people are always searching online for deals on holidays, family events or getaways, especially during the Summer months. In such a competitive space, it’ll be essential to look at a combination of brand building and sales driving affiliate activity to ensure that AX Hotels are found at the point when consumers are searching.
Micky Khanna, Commercial Director at Optimus commented: “With the Summer fast approaching this is a great time to partner with our new client AX Hotels. As one of the largest hotel operators in Malta we are delighted that affiliates will have a real opportunity to drive AX Hotels brand forward.”
Working alongside the brand is Josh Bryant. If you have any queries regarding the affiliate programme, please contact him at firstname.lastname@example.org or call him on 01752 761088.
Author: Alem Al-Khamiri
The head of SEO, PPC and digital content at Optimus-PM, Alem is Google AdWords certified and has years of digital marketing & website management experience.