Optimus Performance Marketing is pleased to announce that Surf Ratz – a vibrant lifestyle brand operating on both sides of the pond – has chosen it to manage their PPC campaigns and carry out SEO across their e-commerce platform.

Aimed exclusively at groms and grommets (young surfers), Surf Ratz is more than just your typical e-commerce website offering surfing accessories and beach clothes. Dedicated to providing its customers with a unique experience that complements their lifestyle and fosters a wider sense of community, Surf Ratz have created their very own webcomic series based on four ’gnarly rodent refugees’ who love surfing. In fact, the Surf Ratz and their comic series have gained so much popularity that they now even have their own mobile game available to download on Google Play and the App Store.


With bases on both sides of the pond, you can expect any order placed through the Surf Ratz online surf shop to be with you in a matter of days. Though this presents a fantastic opportunity for potential customers in both the UK and the USA, operating across two continents does have its challenges; which is where Optimus Performance Marketing comes in. Specialists at driving online sales, the digital team have highlighted search engine optimisation (SEO) and pay-per-click (PPC) advertising as the first phase in the plan to grow the Surf Ratz brand online in both Britain and America.

The digital team at Optimus will be tackling SEO and PPC simultaneously, thereby driving short-term sales whilst laying the foundations to a sustainable growth plan to increase visitors and conversions over the long-term. With regards to the PPC campaigns, both Google AdWords and Google Shopping will be utilised and carefully monitored to secure a consistent return on investment. Once a clear baseline has been established, the Optimus PPC executives will be able to optimise individual campaigns over time based on their unique analytical data.

Meanwhile, the SEO executives’ first hurdle will be to draw up three lists of narrow and broad keywords; those that are popular in the USA, those that are popular in the UK, and those that are commonly searched for in both. A keyword audit of the Surf Ratz site as it stands will also be carried out to help identify gaps and prioritise areas in greater need of improvement. Once a thorough analysis has been completed and a full SEO strategy agreed, the plan shall be implemented and phased in over time.

Tim Morris, Head of Digital at Optimus Performance Marketing commented: “We are delighted that have chosen to partner with us. Their brand has real character and massive potential for growth across the UK and USA market and we believe they are only just scratching the surface with their digital marketing. Our team is really looking forward to demonstrating the value digital marketing can bring to their E-commerce business.”

As a full-service digital agency, Optimus-PM offers everything from affiliate campaign management and SEO to website design and video marketing. To discover how your business can benefit from our digital services, please contact us by phone on +44 (0)1752 – 775 – 751, or via email at

Surf Ratz Surf Shop


Author: Alem Al-Khamiri

The head of SEO, PPC and digital content at Optimus-PM, Alem is Google AdWords certified and has years of digital marketing & website management experience.

Get in contact to find out more