Living DNA

Living DNA is a personal DNA service trusted by loyal members across the global. Their entry into the affiliate channel is intended to deliver increased brand awareness, a wider understanding of the DNA service and increased sales.

Living DNA is a collaboration of over 100 world-leading scientists, academic researchers and genetic experts. They have come together to help people understand more about themselves and where they came from in unparalleled detail.

The team is led by DNA Worldwide Group, a DNA testing company, whose services are used by every court in the UK. The company is run by David Nicholson and Hannah Morden who saw an opportunity to show humanity that we are all made up of all of us, thus dissolving the concept of race. It was launched in 2016 after two years of intensive development but its parent company DNA Worldwide Group has been operating since 2004, and employs over 35 people from its head office in Somerset, UK.

Living DNA appointed Optimus to run its first affiliate campaign. The Plymouth-based digital marketing agency have implemented a 3 phase strategy starting with a series of affiliate recruitment activities across both the UK and USA markets. The key priority is to drive awareness and understanding followed by sales.

Micky Khanna, Commercial Director at Optimus commented: “Living DNA is a really unique service, and we are delighted to work alongside them and support their inspiring plans to grow. We believe the affiliate channel is an excellent fit for the Living DNA brand and intend to demonstrate the value this channel has to offer.

To discover more about the exciting services being offered by Living DNA, visit their website.

In addition to their affiliate programme management service, Optimus also specialises in website hosting, graphic design, social media management, pay-per-click advertising, and search engine optimisation. To find out how your business could benefit from the full range of services offered by Optimus’ digital marketing agency, please feel free to contact us by phone on +44 (0)1752 – 775 – 751, or via email at

Author: Alem Al-Khamiri

The head of SEO, PPC and digital content at Optimus-PM, Alem is Google AdWords certified and has years of digital marketing & website management experience.

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