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Delivering natural ingredients via luxurious formulas, Unity Beauty Essentials provide a sensory adventure that has been made to make mums-to-be feel nurtured, indulged, and confident as their bodies prepare themselves to give birth. Created by Parvathi Nair, Unity has been built upon years of brand management experience for high calibre brands such as Olay, Vichy, Pantene, Wella, La Mer, and Burberry Beauty. Realising that there was a gap in the market for high-quality, premium pregnancy skincare products, Parvathi used her own pregnancy as a template to determine where the issues lay and decided to bring together a team of experts to create a solution.

The solution they came up with was Unity Beauty Essentials – a beauty brand that caters to the needs and concerns of every pregnant woman without compromising on that all-important and indulgent beauty experience. Launching officially in June 2017, Unity Beauty Essentials has partnered with Optimus Performance Marketing, an award-winning full-service digital marketing agency, to help launch the new brand in the UK market. Supported by a bespoke digital marketing service that focuses on SEO, PPC and high-quality content creation, Unity hopes to maximise the growth of its brand by advertising across digital channels and traditional platforms.

Kirsty Miragliotta, Optimus’ Sales & Account Developer, Commented: “It’s lovely to work with a client that is launching a new brand to the market. We are working on the digital marketing strategy amongst other services and are keen to see Unity Beauty Essentials grow into a recognisable brand. Using a wealth of natural ingredients including coconut oil, Indian Gooseberry extract and luxurious shea butter this offers complete luxury for mums to be- we are very excited to be working with Parvathi and the team at Unity.”

Visit Unity Beauty Essentials’ website to view their brand new range of luxurious beauty products.

Now well into its eleventh year of trading, Optimus Performance Marketing was recently voted “Most Effective Agency 2017” at this years’ Performance Marketing Awards. Renowned for being Europe’s largest affiliate marketing agency, the team at Optimus-PM take great pride in being able to tailor the service they provide to suit brands of various capabilities and capacities. From national businesses to multinational corporations, Optimus-PM can cater to any business with the drive, determination and vision necessary to succeed in today’s competitive online market.

If you think your company fits the bill, feel free to contact us by phone on +44 (0)1752 – 775 – 751, or via email at info@optimus-pm.com, and find out how you could benefit from one or more of our digital services.

Author: Alem Al-Khamiri

The head of SEO, PPC and digital content at Optimus-PM, Alem is Google AdWords certified and has years of digital marketing & website management experience.

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