Myakka, a Somerset-based business specialising in fair trade furniture, have selected Optimus Performance Marketing to manage their affiliate marketing programme.
Established in 1999, Myakka is dedicated to international fair trade and sustainable forestry. The vast majority of their products are British designed by members of their own in-house team, allowing Myakka to offer a wide range of uniquely decorated furniture that is theirs exclusively. Achieving multiple accolades, accreditations and awards, Myakka’s hardwood furniture is handmade to ensure that each piece is of a consistently high quality and retains its individuality. Despite this, Myakka furniture is not out of reach to those with a modest income, as affordability is a key aspect of the Myakka mantra.
From beds and bookcases to dining sets and table nests, Myakka has something special for every area of the home and their eclectic furniture designs effectively guarantee that there will be something for everybody; irrelevant of personal taste or existing décor. It is precisely this that make them an ideal candidate for Optimus’ affiliate program, which will actively assist in the development of their online brand and greatly improve the public’s awareness of their Asian-inspired fair trade furniture.
Using their contacts, Optimus shall maximise Myakka’s affiliate reach in order to generate exposure to an increased number of relevant audiences. Then, to capitalise fully on this new exposure, Optimus plan to undertake a number of promotional activities thereby cultivating interest and driving sales.
Micky Khanna, Commercial Director at Optimus PM says “As an affiliate marketing agency, everything about Myakka – from their vast range of unique products to their unmistakable passion for design and creativity – make them an exciting client to work with. We look forward to supporting their growth plans and help them realise the potential that the affiliate channel can bring to the programme”
If you’re interested in learning more about Optimus Performance Marketing and the digital services we offer, please don’t hesitate to contact us by phone on +44 (0)1752 – 775 – 751, or via email at email@example.com.
Author: Alem Al-Khamiri
The head of SEO, PPC and digital content at Optimus-PM, Alem is Google AdWords certified and has years of digital marketing & website management experience.