Wahanda re-brand to treatwell


The team at Optimus were awarded the contract to take over the full management of Treatwell’s EU Affiliate Programmes with immediate effect, as well as launching a brand new Affiliate Programme in Italy.

After a year of rapid expansion, Treatwell is now the largest online hair and beauty platform in Europe. The company was founded in 2008 by Lopo Champalimaud. Since then, Treatwell has brought together several tech and beauty booking companies from across Europe. There are now 500 employees working in their European Offices with over 20,000 local partners.

With a multilingual team and strong experience in launching multi-national campaigns, Optimus will be taking over the management of Treatwell’s EU-Affiliate programmes across Germany, Spain, France, as well as launching a brand new programme in Italy.

Jeannine Martel at Treatwell commented: “We appointed Optimus due to their vast experience in the European Affiliate Market in order to assist with our expansion and launch of the affiliate programmes with Zanox in Germany, Spain, France and Italy.  We have already seen a positive impact of working closely together by bringing in a number of key publishers and driving bookings.”

Micky Khanna, Commercial Director at Optimus commented: “Treatwell is an excellent addition to our European portfolio and their programme will really benefit from our in-house multilingual team. We look forward to supporting their continuous global growth and taking their affiliate channel to the next level.”

With previous wins from the hair and beauty sector, this latest client further consolidates Optimus as a leading digital marketing agency within the beauty sector.

Working alongside Treatwell will be International account managers, Stephen Putt and Elise Landrieu. If you have any queries or if you would like to start your own international affiliate programme, please email the team at treatwell@optimus-pm.com or call 01752 775751.

Author: Alem Al-Khamiri

The head of SEO, PPC and digital content at Optimus-PM, Alem is Google AdWords certified and has years of digital marketing & website management experience.

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