Plymouth-based digital marketing agency, Optimus Performance Marketing (Optimus) has been shortlisted by the first ever European Performance Marketing Awards under not one, but three categories.

Optimus have been recognised by the European Performance Marketing Awards 2016 for three awards against competition on a European scale under Best Performance Marketing Agency, Best-Managed Affiliate Programme for Slendertone and Best in Travel & Leisure for The Leisure Pass.

This latest news has come off the back of a record year of award recognition for Optimus which include; CIM Marketing Excellence Awards, UK Performance Marketing Awards and the Plymouth Herald Business Awards.

Launched in 2007, the UK Performance Marketing Awards have grown into the leading and largest awards ceremony in performance marketing, and for the first time, these awards are going beyond the UK borders treading into the European market. Competition for these awards includes some of the world’s most renowned brands and include the likes of Hilton Hotels, Etihad, Hasbro, Cisco and Nestle.

Dora Michail, Senior Director of Audience Solutions at Yahoo EMEA will be amongst this year’s judging panel:It’s been a great experience to be one of the judges for this year’s awards. I was really excited by the high standard of the entries and incredible level of innovation across the campaigns. There was a fantastic breadth of countries in Europe who entered the awards and those short-listed should feel very proud of what they have achieved, especially considering the strong competition.”

Mark Russell, Chief Executive Officer at Optimus quoted:We are delighted to be recognised at a European level for the work we do. Being amongst such fierce competition goes to show the standards we have set to get here.” Mark added: “This really highlights the exceptional work our bi-lingual European team do. We certainly wouldn’t be here if it wasn’t for their tireless efforts to deliver exceptional results for our clients. This is a proud moment for us and will give the team the recognition they truly deserve.”

The awards ceremony will be held on July 4th in Amsterdam’s Grand hotel Krasnapolsky, right in the heart of the Dutch capital.

If you would like to find out more information or become a part of Optimus’ journey, please contact them by calling 01752 775751 or email the team at

Alternatively, please visit their website

European Performance Marketing Awards 2016