The affiliate market is going from strength to strength and is a fantastic channel that can be utilised to drive revenue and increase brand awareness. The channel consistently delivers revenues in the billions for companies all over the United Kingdom and Europe, however, it takes experienced affiliate managers to get the channel working well for your business. Whether you run your program in-house or are looking to use an affiliate marketing agency, getting your strategy right is essential to maximising your return on investment.
We offer a lot more than affiliate program management services and have been asked to carry out bespoke consultancy projects for various businesses, helping to improve their affiliate marketing returns and to drive change. Maintaining a successful affiliate marketing program requires time and effort, so a good basic strategy both increases the benefits of the affiliate channel as well as the revenue for the same level of effort. If you feel like your program could benefit from some advice or support, then we are here to help.
Increasing your return on investment
Programs are often set up and regardless of how actively they are managed, the initial commercials and assumptions are left to run. Over time this can result in a program not reflecting the commercial or marketing objectives it was intended to deliver. In this situation, a program often requires an external perspective to establish a new commercial benchmark. This is where the collective experience of our affiliate managers comes in, helping us to review any program and commission costs in the most current context.
Years of experience behind every word
Let us see your program and strategy and we will be able to suggest new ideas and avenues that you can pursue to drive better return on investment. The affiliate channel is always evolving so marketing plans need to change with them. The knowledge and experience gathered by our affiliate managers ensure that we can advise both on the opportunities and how best to work with affiliate publishers to maximise program objectives.
We can design a package to suit your needs
We don’t need to be managing your program to give help and advice. Our consultancy is always done in the strictest confidence and designed to deliver actionable insights and strategy. Regardless of whether you are big or small get in touch to discuss a consultancy package that will add genuine value to your affiliate program.
We’re confident that we have the skills to help your business, so why not allow us to show you? We’ll provide a full analytical breakdown to showcase how Optimus can improve your affiliate marketing program and deliver your business better results.